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SEO News for October 2004 from searchenginejournal.com

Search Engine Forums Spotlight
Links to this week`s topics from search engine forums across the web: Live From SES Sweden - AdSense verses Affiliate Programs - Google Is Now Indexing Pop-ups - Redirects, Frames And Cloaking - Do You Avoid Content Targeted Listings? - Image Ads On Google Adwords - The Right way to Count Links?

Web Feeds, Blogs &Search Engines
Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel?

Search Online, Buy Offline: How to Tell?
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness of search marketing campaigns that result in offline purchases?

Search Engine Marketing For Travel-Related Sites
Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves vying for top positioning. What`s the most effective approach to search marketing in this cutthroat environment?

A New Mobile Phone Search Service
UpSnap turns your cell phone in to a search tool, offering free directory assistance lookups using SMS text messaging.

Search Engine Forums Spotlight
Links to this week`s topics from search engine forums across the web: Google Is Doomed Long Term - Search Engine Friendly E-Commerce Design From Ground Up - Why Does Google Still Value `Bought Links` - SEO for Google Using CSS - Cloaking 101 - Questions and Answers - No Joy With Listings in Yahoo!

Retaining Traffic after a Web Site Redesign
Your site gets great traffic from search engines, and yet it needs a new design. How can you freshen up a site without risking a decline in rankings and a loss of traffic from search engines?

Search Memories
Veterans of AltaVista, Excite and Infoseek reminisce about the early days of web search, and opine about Google, then and now.

Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and `think outside the (Big Search) box` and look to vertical or specialized content sites.

A Conversation with Matthew Koll
Gary Price checks in with web search pioneer Matthew Koll, who shares his thoughts on the current and future state of the industry.

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