Seo Home > SEJ SEO News FeedsYahoo! Steps Up Online Advertising with SmartAdsYahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo’s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
New Google Maps Drag and Drop Feature
Google added last Thursday a nice little video to their YouTube account without mentioning anything significant to their blogs as they usually do for announcements of new product features.Search Engine Roundtable noticed it on Friday and made a quick post, Lifehacker posted about it on Saturday. The new feature is in my opinion significant and worth [...]
Google Targeted wtih Libel Claim in UK
One English company is trying to take Google to court over its inclusion of sites in the Google database which libel the company dotWORLDS. dotWORLDS has filed a ‘pre-action protocol’, threatening to sue Google if the search engine does not exclude such sites from its index.Brian Renkin, the plantiff, says that Google has removed such [...]
Defining Google Search URL Parameters
Joost de Valk has been working on defining the URL parameters in Google Search result strings which have been increasing since Google began its personalized search.Joost has put together a nifty list of those Google URL parameters into a cheat sheet with links to the documentation backing up his observations.Download the PDF file : [...]
Google Confirms Acquisition of GrandCentral
And so the rumor came to a reality. Google officially announced that it has acquired telephone management company, GrandCentral. Wesley Chan, Google Product Manager explains briefly why Google bought the company:We think GrandCentral’s technology fits well into Google’s efforts to provide services that enhance the collaborative exchange of information between our users.And here are some [...]
British Invasion of Online Advertising - Problem For American Advertisers?
The market keeps opening up in the UK for internet businesses and marketers. Day in and day out websites from English entrepreneurs arise. The latest to come out from the UK as reported on Mashable is AdJug, “The company provides an ad marketplace that will initially focus on the UK market, with expansion into Europe. [...]
Hakia’s Semantic Search : The Answer to Poor Keyword Based Relevancy
Jimmy Wales, the founder of Wikipedia once said, “Search is part of the fundamental infrastructure of the Internet. And, it is currently broken.” And while he’s dabbling with the concept of an open-source search engine, Dr. Riza C Berkan of Hakia.com believes the fix is in the semantics. The CEO and founder of the “meanings” [...]
eBay and Yahoo! Join Forces via a new Toolbar
eBay’s Jeff Loui, who has been working with some Yahoo experts with his team, announces the availability of the new Ebay toolbar featuring some of Yahoo’s functionalities. The toolbar’s new features includes:Improved Search - search all of the Web, eBay, eBay Express, Half.com and more,One Click Access to favorite destinations - access frequently visited sites [...]
Google Image Search Spamming in Action : Hawaii Pictures
Received an email today via a private discussion group about some hotlinking and Google Image spamming for the term “hawaii pictures.” If you search for the term on Google, you’ll see that Google is serving three image results above its normal web results.A mouseover on the images results in some fishy target URL’s (truncated for [...]
eBay &Firefox Launch eBay Browser
eBay is getting busier and busier partnering with web applications and now has worked together with Firefox to produce an eBay Firefox browser. Yesterday, Search Engine Journal’s Arnold Zafra broke the news on the joint toolbar launched by eBay & Yahoo with special eBay alerts and auction features. Now we see that eBay UK is [...]
Google Makes FeedBurner TotalStats &MyBrand Services Free
Wrapping up some of the news that went on over the Independence Day holidays, Google’s Feedburner announced on the 3rd that its two previously paid for services, TotalStats and MyBrand, are now free.According to FeedBurner, they have over 450,000 users of their free FeedBurner service, and all users will not automatically switch over to be [...]
Build 10,000 Links in 21 Days
Patrick of BlogStorm has put together a case study of how he launched his new blog project and with a mix of tools, top notch information, social networking, emailing bloggers, participating in forums and other methods, his site has attracted 10,000 links in only 3 weeks.And these aren’t crappy links either, we’re talking links from [...]
Google Adwords’ Impression Share: Discovering Your Ad Campaigns Performance
Impression Share is a new Adwords performance metrics which shows the percentage of impressions where your ads were shown out of the total available impressions in the market you were targeting. This new Adwords metrics is similar to “Share of Voice”, a metric more popularly used in the advertising industry which shows the relative portion [...]
Local.com Stock Explodes After Awarded Text Message &Pay Per Call Advertising Patent
Local.com’s stock value has gone berzerk after the news hit over the holiday week of the local search company being granted a US Patent for advertiser supported 411 directory listings in text messages.On Monday, Local.com was awarded patent number 7,200,413 by the U.S. Patent and Trademark Office. The patent is for the method of responding [...]
Google Improves Code Search
Aleksander Fedorynski, Google Software Engineer announces several improvements on Google Search Code, a tool for locating publicly available source code. These improvements are:crawling of individual code files and individual code snippets from webpages - previously only complete archives and repositories were indexed, thus expanding search coverage for source code,class and function definitions are now closer [...]
Topix Now Powering Local News on CNN.com
Topix is now powering the local news headlines section of the newly redesigned CNN.com, Topix announced this week.If you click over to the new CNN.com and then scroll down to the Local News ‘widget’ you’ll see that the user is prompted for zip code or city information. In a way to spotlight Topix local news [...]
Major Search Blog Redesigns : Google Blogoscoped &Dave Naylor
Today has brought two excellent redesigns of search engine oriented blogs, although from different parts of the searchosphere, from Philipp Lensen’s Google Blogoscoped and David Naylor’s DaveN.First, Philipp’s redesign is sleek, simple and to the point … taking advantage of the use of white space while also driving the reader’s eye to the advertisement space [...]
Yahoo Using Social Media to Enhance Market Share in Phillipines &Abroad
Yahoo is taking an interesting approach to retaining its Filipino users and securing growth of Yahoo Search & other Yahoo services in the Pacific Rim market by launching Yahoo! Pinoy Connect.Yahoo Pinoy Connect is a Philippine based community site which aggregated local content from Yahoo Answers, del.icio.us and Flickr. Yahoo is also trying similar approaches [...]
eBay’s Kijiji Launches in the US, To Challenge Craigslist
Modeled on Craiglist, eBay has been operating classifieds marketplace Kijiji for some time outside the US. Now the company has entered the competitive and somewhat crowded “classifieds” marketplace here. Offering free classifieds, the site (without eBay branding) seeks to make inroads vs. vertical competitors and marketplaces such as Oodle, MSFT Expo and LiveDeal (now owned [...]
Link Building &Determining Link Quality
In an era where Search Engines place very high importance in links and popularity for their search algorithms, we can look at different types of links to determine the best factors to use to make an educated decision on quality link building selections. This tutorial will focus on the selection of links by types of [...]
Diversify Your Search Marketing Campaign : 11 Alternatives to Google AdWords
During the Search Engine Strategies Miami conference last month, when a representative from Yahoo Search Marketing was taking questions, one attendee asked “Why should I spend my money with Yahoo and not with Google?”The question shocked me in so many ways. First of all, what is this person even doing in a search marketing role [...]
MSN adCenter Defines Low Quality, Non-Billable Clicks
MSN adCenter is reporting on and defining low quality clicks and standard quality clicks within their system and taking the extra step to help fight click fraud with a pledge to not bill for low quality clicks.From the adCenter Blog :The latest release of adCenter includes exciting ways to improve advertiser visibility into the area [...]
Yahoo Search Marketing’s International Advertising Obstacles : Accounts &Currency
Yahoo Search Marketing Panama is currently expanding in the UK, specific EU countries, & Japan while the company plans to launch their new Panama interface in Brazil later this month, which will be its first rollout in Latin America.There are currently two major obstacles however for users who wish to run International geotargeted campaigns via [...]
What’s Next in Social Media For Google? SocialStream.
As the social space keeps developing and growing, you really think Google will just sit in the sidelines and watch? I think not. Besides Orkut, Google has been working to develop new social media projects, like SocialStream.Human Interaction Computer Institute states: SocialStream is the result of a Google-sponsored capstone project in the Master’s program at [...]
Exalead : A Look Into Semantic Image Search
Exalead, the search engine founded by Francois Bourdoncle (earlier involved with AltaVista) has a number of features that makes it a bit of everything. It has vertical search option (including blog, video, image search), products tailored for enterprises and the search engine sports nifty features such as – Truncation, Thumbnails of pages and more. But [...]
Google Acquires Security and Enterprise Solutions Company - Postini
The latest company to join Google is on-demand communications security and compliance solutions Postini. The deal was sealed today with Google purchasing Postini for a hefty sum of $625 million according to a Google official press release. Postini is currently serving 35,000 business and 10 million users worldwide. None other than Google’s CEO, [...]
Yahoo! Tops Asia-Pacific Internet Usage Study
Based on the comprehensive survey conducted by comScore on the Internet behavior of Asia-Pacific countries, Yahoo emerged as the most visited site in the Asia-Pacific region, beating rivals Google and MSN sites. Seven of the Asia-Pacific countries studied rank Yahoo in the number one position, as against MSN (no.2) and Google (no.3).Other significant findings of [...]
SENDTEC’s Search Marketing TV Commercial
Search Marketing firm SENDTEC has launched a cable television campaign which is airing search marketing commericals on CNBC. They are one of the only SEM firms which seem to be advertising on television.Hattip SERoundtable
Google Ad Network Grows in Brazil, Lands UOL &Buscapé
Marcelo Sant’Iago posts on the Multilingual Search blog that Google has won accounts from UOL and Buscapé to dominate the Brazilian search advertising market. According to Sant’Iago, UOL is the #1 ISP in Brazil and Buscapé is the largest comparison shopping search site in Latin America. Google has, more or less, cornered the Brazilian search [...]
10 Commandments of Intelligent Link Buying
John Scott gives a rundown on the history of link buying and then 10 rules on buying links intelligently. (Yes, I do realize this is a post made in May, but I’m playing a little bit of blog catch-up this week and feel that the post is of good value.)Google is still running link based [...]
SEO &Link Building Via Blog Comments
I’ve always been an advocate for active blog commenting playing an important role in the online marketing mix for a massive amount of reasons, even beyond SEO.By taking the time to comment on blogs, even one or two comments per day can lead to extremely positive results such as reputation building, expert positioning, and the [...]
Textonomy : Semantics Based ‘Sense Engine’
Semantics based search is the flavor of my articles and in this one I’ll be focusing on the Textonomy suite of products from Crystal Semantics, now acquired by the e-advertising firm ad pepper media. The company was co-founded by Professor David Crystal, a world authority in linguistics. The textonomy product has at its heart a [...]
Google Book Search Adds Keio University’s Library to Project
The newest addition to the Google Book Search Project, which aims to index the world’s books, is Tokyo’s Keio University and its library of over 120,000 books, all in Japanese.“The Google project allows us to make our collections visible worldwide, allowing us to contribute to research and education on a global scale. Our university was [...]
Yahoo &Wayport Partner for Hotel Wi-Fi
Wayport Inc. and Yahoo! have partnered to launch a Wi-Fi portal for the hospitality industry, with localized services provided by Yahoo!. Hotel customers using Wayport’s Wi-Fi and wired service will start their web experience at a local portal highlighing Yahoo offerings.Under the terms of the multiyear partnership:Yahoo! will be the exclusive portal provider for Wayport’s [...]
Soon Patients Will Just Google their Sickness and Diagnose Themselves
U.K based analyst firm Wireless Healthcare predicts that Google and Microsoft are on the brink of making their presence felt in the healthcare sector. The firm based their belief on Google recent acquisition of 23andMe, a genetic profiling firm, and Microsoft’s acquisition of Medstory, a medical search firm. Wireless Healthcare analyst Peter Kruger further said [...]
Introducing Google Mapplets, A Mashup of Mashups on Google Maps
I know that’s a lot of “maps” there in the title. It’s a bit of an exaggeration actually but that’s how I see this new Google tool called mapplets. Now what are mapplets? From the Google Maps site, mapplet is defined as mini-applications that can be embedded into Google Maps. These mini applications varies from [...]
Travel Search Engine SideStep Acquires TripUp Social Network
What better acquisition for a niche travel search engine company than a niche travel social network?Today SideStep announced that they have done just so with the acquisition of TripUp, a web community based around travel.TripUp is a popular online destination chocked full of user generated travel blogs, photos, videos, maps, and reviews; somewhat similar to [...]
Lack of Quality &Trust Leads to Google Deindexing
Google seems to be taking steps to assure that ‘Made for AdSense’ sites which are unfocused, decentralized and give no real value to the searcher; are not listed in Google results (again, I said taking steps).Aaron at SEO Buzz Box points to a conversation a web publisher had in Google Groups with Google’s Adam Lasnik [...]
SenseBot : Summarizing Search Engine Results
Relevancy of results has been the dominant theme in my semantic search posts so far. And in this piece I will be discussing about SenseBot, a search tool that has the added feature of summarizing results. Very often, the intent of a user is to obtain brief information on a concept or a keyword. In [...]
Flickr Gains 38% Market Share After Yahoo Search Integration
Late last month, Yahoo Image Search integrated live Flickr photostreams into its index, which seems to have introduced Flickr to a new (or perhaps older) generation of Yahoo users. After several weeks, it seems that the inclusion of Flickr into Yahoo Search has been a success, with Flickr traffic up 38% according to a Hitwise [...]
7 Things Yahoo Does Better than Google
They’re an opinion piece from the Marc and Angel Blog which compares Yahoo & Google and appears to be making it to the Digg homepage quite shortly.Google handles all of my daily web searching, email, chat, RSS feeds, blog monetization, etc. In my opinion, it blows Yahoo (and most other Internet companies) clear out of [...]
The Ultimate Search for Bourne with Google
That is the title of the new online game that Universal Pictures and Google are releasing to prep up the publicity blitz of the third installment of the Jason Bourne franchise movie, Bourne Ultimatum. In the said online game, players will be playing the role of a former CIA operative out to track down Bourne [...]
Google AdSense Mobile Launches in Beta
Google has launched Google AdSense for mobile devices, which is now undergoing beta testing by select mobile publishers. Scott of Self Made Minds reports that Google has sent an email out to mobile publishers inviting them to try Google AdSense contextual advertising on their mobile sites.We have successfully conducted initial testing on the product and [...]
Yahoo Finalizes Acquisition of Right Media for $650 Million
Yesterday Yahoo announced that it has closed its acquisition of Right Media, buying 80% of the company for $650 million. Yahoo had already owned the other 20% of Right Media.Right Media’s CEO, Michael Walrath, will now serve as Senior Vice President of Yahoo under Yahoo President Susan Decker.Yahoo announced their intentions to acquire Right Media [...]
Google Introducing New Meta Tag for Webmasters
Google will be coming out with a new meta tag for webmasters which identifies pages that have a time restriction or are time sensitive.The ‘unavailable_after’ meta tag will soon be recognized by Google according to Dan Crow, Director of Crawl Systems at Google and Jill Whalen of High Rankings.Google is coming out with a new [...]
Google Gives NonProfit Organizations More Free Apps
Perhaps in order to promote its committment to upholding its social responsibility, Google is extending premium tools of its online communication and collaboration tool, Google Apps to registered NonProfit organizations in the U.S. Google hopes to make more impact in the noncommercial arena with the free access to its tools and applications. These premium tools [...]
Google Global Firefox Extension Checks International Google Results
Ever wonder what Google results are served in different countries in both organic and paid search? Have an International or geotargeted Google AdWords campaign running and can’t see the ads?RedFly Marketing has just released the Google Global Firefox Extension which allows easy searching of Google search results in different countries without having to append the [...]
Using SEO for Better Paid Search Results, and Vice Versa
Even the most seasoned optimization experts hit roadblocks when it comes to marketing their web sites. When these issues arise, the most common way to deal with them is through the use of pay per click advertising.It is important to understand that search engine optimization has its limitations. With the introduction of Google’s Universal Search [...]
Elections 2008 : Who’s Winning The Online Popularity Game?
The upcoming presidential election has become a media battle, which the Internet has been playing a huge role in. Video distribution via YouTube, Google Video, MySpace and other online channels has been a dominating factor and a key component for presidential candidates. Case in point, we’ll look at two videos of candidate Hillary Clinton [...]
Google Banning Ephedra &Ephedrine Ads
The Featured Homepage Discussion today on WebmasterWorld is about Google notifying advertisers that it will no longer run ads for Ephedra or Ephedrine products.Google sent me an e-mail today addressing me as an AdWords Advertiser, though they sent it to the e-mail account that I use for managing AdSense, for whatever that’s worth.The note informed [...]
Xerox’s FactSpotter : Mining Concepts in Text
Xerox’s FactSpotter isn’t a mainstream search tool that will debut as a challenge to present day search engines. But the features packed into it may well pave the way for an ideal search tool that is built on the concept of connecting data rather than collecting data. Collecting data is what mainstream engines do today [...]
Site Banned in Yahoo Search? Just Pay Yahoo Search Marketing!
Looks like Yahoo Search has an interesting loophole or lack of communication between the quality control at the Search division and the Search Submit sales department at Yahoo Search Marketing.According to a discussion in Search Engine Watch Forums, a member had his site banned by Yahoo Search and was denied reinclusion into their search index. [...]
Quality Link Building : Social Links, Reciprocal Links and .edu &.gov Links
Links, Links and More Links… This is the second installment of a three part link building series. The first installment is available at Link Building & Determining Link Quality.As we covered a few topics in Link Building & Determining Link Quality., I would now take this time to talk about a few other types of [...]
Umdum Web Directory Acquired by Aviva
The Umdum Web Directory, previously owned by Search Engine Journal Pubishing, has been acquired by Jeff Behrendt, owner of the Aviva Directory.Jeff Behrendt adds “I’m a strong believer that directories must provide more value than just a link and I will be working hard to drive traffic from Umdum and provide additional resources of value [...]
DaveN’s Zippy Meta Search Engine For Sale
Dave Naylor has decided to either close or sell Zippy.co.uk, his meta search engine and webmaster tool site. He’s started an unofficial auction on his blog with bidding starting at £1. I just bid £300 (about $600) on the search engine, which has a lot of nice backlinks, including a brand new one from this [...]
Top 5 Pay-Per-Click Engines To Try
If you’re a small company trying to compete against the big dogs in the PPC space in a competitive market, you’re probably either spending a huge chunk per month to reach the top positions or about to quit and choose other avenues. We’ve all heard using other PPC search choices besides Google, Yahoo, and MSN [...]
Glimpse into Google Copy &A/B Testing
Search Marketing has redefined the art of copywriting with the limited and precious space allowed by Yahoo Search Marketing & Google. Now, with the Google Quality Score and the Yahoo Quality Index, the copy on the landing page can be just as important to optimize a site’s conversions, which then effect the ranking of its [...]
Last Weeks in China - Netease Launched Yodao, Guge Sues Guge, some stats and rumors
Some newsworthy tidbits that happened in the last weeks. Let’s start with something legal.Guge sues GugeGoogle carries the name Guge in China. There’s also the Beijing Guge Science and Technology Ltd. company. It seems, but not all is clear here yet, that said Beijing company started operating under the name Guge just one week after [...]
Google Leads the Search Engine Pack Again
comScore just released its search engine analysis results for June and data shows that Google once again is ahead of the pack with 49.5% of the U.S. search market. Top rivals Yahoo and MSN trails behind with 25.1% and 13.2%, respectively. The data showed that despite maintaining its lead, Google’s share of the search [...]
Google Reduces Cookie Lifetime
As part of the ongoing concern over privacy and retention of private information gathered from its users, Google is setting a new policy to reduce the lifetime of cookies to a period of a 2 year auto-expire term. What this means is that users who visited Google’s site and continues to visit Google will have [...]
Answers.com Buys Dictionary.com, Thesaurus.com and Reference.com for $100 Million
Answers.com has agreed to acquire Lexico Publishing Group, LLC, owner of Dictionary.com, Thesaurus.com and Reference.com, for $100 million in cash. The transaction is subject to financing and customary closing conditions and is scheduled to be completed by fall of this year. Both companies are Google Advertising partners, with Google powering their sponsored search results. Answers.com [...]
Cognition Search: Formula for “Meaning” in Search
Backed by the experience of leading linguistic experts and technology that takes into consideration, ontology, morphology and synonymy, CognitionSearch, the semantic engine from Cognition technologies touts to have the perfect recipe to nail “meaning” in search.Launching in the vertical domains of legal services, medical and health sciences, Cognition search intends to gain traction and [...]
Myspace China and MSN China Become Partners
Yesterday I mentioned in the my post that there was a rumor that MSN Live Pages and Myspace.cn would merge. The rumor was denied but a well known blogger wrote in a comment, “The news was likely to be true, just wait for a few moments.Today it was announced that Myspace China will partner with [...]
5 Quick Ways To Optimize For Local Search
So you recently went to search for your local small business site and wondered why three other similar businesses came up before yours? The answer is – they’ve been doing their homework. Meaning that they’ve taken the time to optimize their sites for local search, which can be very rewarding. If you pass on this, [...]
MSN adCenter Upgrades with Negative Keyword on Campaign Level
MSN adCenter made some upgrades on Saturday which include the ability to add negative keywords on the campaign level, which apply to all of the different ad groups being run in the campaign. Prior to the upgrade, the negative keyword option was only being run at the ad group level.Negative keywords are terms that will [...]
Why Small Businesses Need SEO to be Successful
More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you’re a small business, how can you honestly afford NOT to be associated with this massive audience?The bottom line is that you cannot afford to miss such opportunities — and today — we’ll discuss [...]
Google Expands Adwords Program to Newspaper Advertising
Who says newspaper media is dying? For Google, newspaper might still be a profitable advertising niche. Thus, it launches an Adwords extension program where advertisers can easily put up campaign ads on newspapers included in the Google newspaper advertising program.The new ad program would benefit both newspaper publishers and advertisers by streamlining the process of [...]
Microsoft adManager Selling Ask.com Sponsored Listings
Microsoft is now selling Ask.com Sponsored Listings via its Microsoft adManager search marketing service. In addition to the MSN adCenter sponsored search ads sold via Microsoft, its customers can now use the service to purchase and manage search campaigns throughout Ask.com.adManager helps you advertise your business to the right people—those already searching for what you [...]
SEO Impact of Google’s unavailable_after META Tag
One of the major issues plaguing search engines right now is the growing list of web documents available online. While no exact numbers are available, there are billions of search results to sort through. But, they can’t all be relevant both on material content and time — can they? Of course they’re not, and Google [...]
Facebook Growing Faster Than MySpace in the UK?
According to Heather Hopkins at Hitwise, more people in the UK are interested in Facebook than MySpace which may lead to the toppling of MySpace and Bebo as the most popular social networks in the UK.This week, Facebook continued to climb and so overtook MySpace. This means that the volume of UK searches for “facebook” [...]
7 Costly Mistakes Webmasters Make About Web Directories
The common refrain in webmaster circles is that directories are dead and are not worth submitting to any more. But directories do offer a number of benefits and so should be considered an essential part of the marketing mix for any serious website. Some of the benefits they offer are: co-citation, anchor text, [...]
Google Launches Custom Search Business Edition
Google launches a new feature of its custom search engine which is geared for corporate clients which has the need to have a search engine for their corporate site. CSE Business Edition is a Google hosted search engine which is not as extensively crawled as that of Google Search Appliance enabled sites.Users who opt to [...]
China Has 162 Million Internet Users
There were about 162 million internet users at the end of June 2007 according to the China Internet Network Information Centre (CNNIC)Yesterday the CNNIC released her latest report. Since 1997 they publish the results of their surveys each half year. This report shows that since the end of 2006, there are 25 million(18.25%) more netizens [...]
Google News Offers More Help for Publishers
If you are a news publisher whose having a hard time having your news items picked up by Google News, the Help Center for Publishers just announced by Google News Blog might help you. With the Google News Help Center:Publishers can now more easily let us know about changes they make to their site, including [...]
Google &Yahoo : The Saviors of Newspapers
Google has officially expanded its newspaper print advertising program to 225 newspapers, offering advertisers a potential $1,000 financial incentive to try the newspaper program (click to enlarge):From the press release:The program started in November 2006 with a test that included 50 newspapers and a small group of advertisers. Since then the program has grown [...]
Google Extends Search &Ads Contract with WashingtonPost.com
WashingtonPost.com (Washingtonpost.Newsweek Interactive & separate company than the Washington Post newspaper) and Google have extended their contract to serve Google AdSense and Google search results on WashingtonPost.com. AdSense ads are served along with WashingtonPost.com stories while Google is still powering the search functionality on the site. Information was not disclosed on the terms of [...]
Yahoo Buys 35% Stake in Indian Online Ad Network Tyroo
There has been talk of the Indian online advertising and search driven portal landgrab is beginning with Yahoo & Google possibly targeting acquisitions of Rediff and other popular Indian web destinations, but Yahoo just made a move which is quite similar to their Right Media strategy in the US.Yahoo has acquired a 35% stake in [...]
View Geotargeted Google Ads in Different Countries &Regions with Google Ad Preview Tool
Google’s Inside AdWords blog announced today that AdWords has improved their location targeting on the Ad Preview Tool which now lets users view ads as they would appear in different Google International domain results, different countries, languages regions or coordinates.The new tool is quite handy for not only seeing your ads in action in a [...]
Search Marketing In-house Spotlight: Shane Vaughan with Balihoo
Today’s in-house spotlight is on Shane Vaughan with Balihoo, a startup search engine for the media planning and buying industry. Shane began his search marketing career at Hewlett-Packard and left to join Balihoo in January, 2007. Shane went from a customer acquisition side of marketing to search engine marketing and now leads all [...]
SEO Question : Using Articles for Link Building?
This Friday’s SEO Q&A question comes from a website owner who is looking to build backlinks to his site via article distribution. SEO Q&A is a new series in Search Engine Journal where we pose a reader’s question to our blog readers, and ask you readers to contribute your thoughts on the matter in our [...]
Yahoo Search Updating Algorithm &Rankings
Yahoo Search is performing another update which will freshen up the result data and has resulted in extra crawling by Yahoo Slurp. The update will also bring a change to the Yahoo Search algorithm according to Priyank Garg of Yahoo Search.Garg says that the update should be completed over the weekend and throughout the process [...]
Ask.com Will Give Users Control of Privacy Information
So while Google is reducing the retention of cookie information it gets from users who use its search engine, Ask.com is giving their users more control of those private information by letting them erase the information after they use the Ask search engines. In a press release issued by Ask.com today, it was announced that [...]
Users Don’t Want Search Engine to Keep Their Information
A survey of 295 readers of technology related blogs by Hakia.com, a new meaning-based search engine, shows that 62% (166 votes) percent of those surveyed do not trust search engines to keep their information. 30% (106 votes) of these respondents don’t want the search engines to store their information while 19% wanted to have the [...]
Understanding Google from Spidering to Results
When it comes to search engine marketing and optimization, let’s face it — it’s all about Google. That’s great though, especially providing the number of ways in which you can promote your web site in Google’s search results. For many though, the entire process from start to finish is one filled with myths, ideas and [...]
Link Building Styles : Presell Pages, Articles, Resources &Press Releases
This is the third and final installment of the link building tutorial. If I have left any types of links out, please add them to the comments and we can discuss them there. I have been very opinionated throughout this tutorial as I have been hands-on numerous campaigns since the late 90’s to date, [...]
Picasa Web Albums Updates, New API Features
Google’s free web album, Picasa introduces some great new features which were the top requests of Picasa Web Album users. Google’s Data API blog enumerated the new API features as follows:Community Search: Use the q query parameter to search through the photos of all public, searchable albums. Example: http://picasaweb.google.com/data/feed/api/all?q=penguin will find all penguin [...]
Google Acquires ImageAmerica
Just before the close of the business week, Google announces via its Lat Long Blog that it has acquired ImageAmerica, a camera maker which specializes in hi-resolution aerial imagery. ImageAmerica is the same company which featured high resolution black-and-white imagery when Katrina wreak havoc on New Orleans.Google Earth and Maps will soon be rolling out [...]
Old Scams Come In New Disguises. Link-Ponzi Web 2.0
A fellow affiliate marketer and blogger with the name Andrew Wee from WhoIsAndrewWee.com was writing an interesting post while I was heading to Affiliate Summit East in Miami two weeks ago.I liked the post, because it had two nice paragraphs about what and me I am doing as well as a link to my site. I [...]
Lexxe : Search Engine that Answers Exact Queries
Lexxe, the natural language processing search engine also adds the power of clustering to provide results with subset cluster. Drill down into clusters lets the engine further select the links relevant with the context mentioned by the cluster.The makers designed Lexxe with the aim to answer short queries by collecting content from the unstructured text [...]
StumbleUpon Serving Google AdSense Ads
This may not be a new occurrence, but for the first time my eyes have seen third party advertising within StumbleUpon in the form of Google AdSense. StumbleUpon uses the pay per stumble advertising model for companies which wish to draw more eyes to their web properties. However, it now seems that StumbleUpon, a bookmarking [...]
Facebook Buys Parakey, Brings on Firefox Developers
Under the spotlight of acquisition rumor talks, Facebook has started its own agenda of purchasing Internet start-ups with the buying of Parakey, a web to desktop application company which is run by Blake Ross and Joe Hewitt, two of the founders of the Mozilla Firefox browser.Under the deal, Ross & Hewitt will also be helping [...]
Search Engines Take Privacy Issue Seriously
After Google’s announcement that it will anonymize search data logs on its servers after 18 months of inactivity and Ask.com will allow users to scrub off their data, it is now Microsoft and Yahoo’s turn to take on the user privacy issue hauled at them by both the users and government agencies.Microsoft for its part [...]
Social Search Engine iRazoo Launches
It’s good to know that there are still some entrepreneurs who are trying out their luck on the monopolized search engine industry. Take the case of iRazoo, a new social search engine that was developed by four entrepreneurs from Houston. Frustrated of the search results they get from the current search engine giants, the four [...]
Superpages.com Offers Local Video Advertising
Superpages.com has launched a beta trial of local video advertising which allows local small to medium-sized businesses to showcase their products and services via 30 or 60 second video within SuperPages.com search results.Superpages.com Video is currently performing a trial run in the Seattle , Los Angeles , and San Francisco Bay areas. Additional cities [...]
YouTube Democratic Debate Correlates with Online Trends Strategies
Watching the YouTube democratic debate last night I started wondering, “wow”, what a great idea… but why did they do it? Just like anything else in the world of business, these debates are purely based on the marketing of all parties involved in monetizing from them (TV ratings, etc) to the candidates themselves. [...]
Microsoft’s Answer to Google Analytics, Codename - Gatineau
A Computer World article reports that Microsoft is building its own web metrics tool that will compete against the highly successful Google Analytics. The Microsoft analytics tool which is coded - Gatineau was reportedly being set for release this summer. According to the report, Ian Thomas who works for Microsoft’s Digital Advertising Solution, was forced [...]
Google Discontinues Google Maps Click to Call
Google has discontinued its Click-to-Call feature for Google Maps which the company says was a long running experiment.This feature was a long-running experiment, and in the end it was decided to discontinue it.There are however lots of other features we’re adding to maps in the hope of making it even more useful. And if you [...]
Fighting Duplicate Content On Wordpress
When I first started blogging I was what you might call a lazy blogger, SEO wise that is. I didn’t try to optimize any part of the blog for the first month or two of its life. Well my position has changed completely (as I knew it would), not that I was never [...]
5 Steps to Increase the Efficiency of Your AdWords PPC Budget
Lately it seems like Google has been working very hard to add new features to the AdWords interface. Between new advertising and reporting options, it seems like AdWords additions are coming rapid-fire nowadays. With so many new options available, it’s no wonder people may be a bit confused as to what some of the newer [...]
Google iPhone Search with AJAX
An AJAX driven Google search interface is available for the Apple iPhone which was developed by a third party using the Google AJAX Search API.The Google iPhone Search is available for users who want to use it to search the web, blogs, news and images on their iPhones (or test it online).Hattip Google Operating System
Google’s Asian Sites Optimized for Broadband
PCWorld has an overview of the testing Google is doing with its Hong Kong, Korean and Taiwan homepages, serving icons and animated graphics which fit well with the overall Google theme and market its Google Account tools outside of search.At first glance, my reaction is “why not in the US?”, but in the US and [...]
Matt Cutts on Wordpress SEO for Google
Matt Cutts made an appearance at the Wordpress Wordcamp on Saturday and discussed SEO for Wordpress blogs.Here are some of the highlights:Matt recommends the SEO Title Plugin to swap the name of the blog title with the name of the post titles.Use Alt attributes while blogging and with photos.Google does not care about the number [...]
Take the Google AdWords Quality Score Survey
Joseph Kerschbaum of Hanapin Marketing sent in an email that his blog, PPC Hero is conducting a survey about Google’s AdWords Quality Score. Bill Slawski of SEO by the Sea recently wrote about three patents from Google that detail 44 aspects of the Quality Score. We translated these aspects from legal ease into layman’s terms [...]
Digg-Microsoft Advertising Deal, Why Not Google?
By this time, the web is probably dilluted with all sorts of news bits, blog posts and what-have-yous on the most controversial press release for this week. The headlines says it all - Digg and Microsoft reached an advertising deal. Some headlines framed it in a more controversial way such as - Digg Ditches Google [...]
SEO for Alternative Media (Flash, Video, etc.)
Recently, Dan Crow of Google addressed a group of SEO professionals at a regional event in Providence Rhode Island . At that event, Crow commented on the ability to optimize alternative media such as Flash, Video, and similar media files.Today, we’ll take a closer look at how you can improve rankings for pages and sites [...]
Yahoo! Toolbar Teams Up With Home/Office Store for a Safer Web Browsing
CA Inc, leading information technology management company is teaming up with Yahoo! with the upcoming release of a CA/Yahoo toolbar that will be packaged with various CA home/office products.In a press release issued today:CA, Inc. (NYSE: CA) today announced a distribution agreement with Yahoo! Inc. to deliver a [...]
The Semantic Web &Its Implications on Search Marketing
The phenomenon of personalized search is an important step forward toward the semantic web. In its own way, personalized search creates a mini semantic web that is based on the preferences and behavior over time of its users. Personalization is the direction in which search engines need to move in order to deliver relevant search [...]
Top 150 Marketing Blogs from Ad Age
Most who blog about online marketing, news, etc. blog because one, they love what they do, and two, exposure in the industry which has been rising at an incredible pace with so many companies and self-made industry rock stars rising.We’ve all seen the important of all these marketing blogs which share with us great information [...]
Forum Optimization for Better Adsense Performance
If you are running a community forum with Adsense placement and yet can’t seem to get significant earnings, Inside Adsense suggest these three Adsense performance optimization which might actually increase the Adsense earnings of those community forums:The Welcome Ad Box - Place a large rectangle (Ad units 336 X 280) or medium rectangle (Ad Units [...]
DailyMotion Enters the US Internet Video Scene
Looks like YouTube has finally met its match with the entry of french-based video production hub DailyMotion in the internet video scene. DailyMotion, a french-based internet video sharing site has signed a licensed programming deal with RDF USA, one of the world’s largest and fastest growing production company. RDF USA produces shows such as ABC’s [...]
Microsoft to Acquire Advertising Marketplace
Microsoft seems to be pretty much aggressive on its advertising program the past couple of days. After sealing an advertising placement deal with Digg, the company then announced that it is buying AdECN, an advertising exchange platform, a virtual marketplace for buying and selling display ads. This comes right before another press release about the [...]
Wikia Grabs Grub, Distrubuted Web Crawler
Wikia’s Co-Founder, Jimmy Wales takes a step further towards his vision of the LAMP stack for search, by acquiring Grub, the original visionary distributed search project. Wikia then releases Grub into open source and is now available for testing and downloading.Wales was excited to announce the positive responses to the acquisition of Grub, during a [...]
SEJ SEO News Feeds Archives Current SEJ SEO News Feeds
Seolid SEO firm & website design firm manages global search engine optimization campaigns. Our primary language is English with the ability
to do multi language SEO for the US market. 
Mar 20, 2008
SEO Firm
