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SEO News for May 2007 from searchenginejournal.com

Fast Search Develops New Advertising Platform : FASTMedia
Fast Search and Transfer has launched FASTMedia, a software offering which allows media companies and publishers another option of delivering in-house managed search and advertising campaigns without dependency on Google AdSense or Yahoo’s YPN.Reuters reports :U.S. newspaper companies are looking to offset weakness in traditional classified advertising businesses by signing deals with Internet search companies [...]

Ogilvy &SEMDirector Partner for Search Marketing
Ogilvy’s Neo@Ogilvy, the marketing & advertising giant’s interactive agency arm, has partnered with SEMDirector to form a new search marketing service for Ogilvy clients.Ogilvy hopes to offer a superb search marketing offering for their A list portfolio which is centered around ROI and performance tracking.From SEMDirector & Neo@Ogilvy:The Neo@Ogilvy / SEMDirector alliance:Provides a scalable technology [...]

Google Partners with 4 States for Public Information Search
Google has partnered with Arizona, California, Utah and Virginia to help the public information and data available from each state government to become more findable on the Internet.These partnerships developed as both Google and officials with the four state governments recognized that the public is increasingly turning to search engines like Google to access government [...]

Wikipedia Giving Link Juice to Wikia Search, No Following Other Sites
Wikipedia has become notorious for using the No Follow attribute to link to all outgoing links from Wikipedia entries. TechCrunch, however, has learned that Wikipedia is lifting the No Follow tag for links to their ‘for profit’ Wikia Search project.The links to Wikia that don’t have the nofollow tag are created using a special Wikipedia [...]

Yahoo to Acquire Right Media Ad Company
Yahoo is reportedly eyeing Right Media, a privately owned advertising company. The company previously bought a 20% stake in the company last October and will shell out some $680 million dollars more to have full control of  the said company.In a New York Times report, Yahoo’s Chief Executive, Terry S. Semel said:The acquisition, to us, [...]

How Google, Yahoo &Ask.com Treat the No Follow Link Attribute
There seems to be a common misconception in the webmaster and search engine marketing field that inbound links which use the ‘no follow’ attribute have no value to the site which they point towards.Earlier in the week, Raj Dash commented in a post on Exposing the Invisible Web to Search Engines that in addition to [...]

In-house Spotlight: Manager Of Search Engine Initatives, Thomasnet.com
ThomasNet’s search strategy was well underway when Jill Sampey took over search engine marketing. Having been with the company for several years, she was at an advantage in understanding how to run with things successful and make changes in the direction. ThomasNet is an industrial business directory with millions of pages, one of the key [...]

Google Local Business Center Address Verification II
Last December Google introduced the Local Business Center and allowed businesses to provide their address, phone numbers, website, offered services, business hours, accepted payment methods, special coupons and more.After you provided all the information, is it necessary to get your information active and used by Google. The activiation is done by either Google sending a [...]

Last week in China - Google Searches In and Outside China and Other News.
One of the peculiarities with Google search in China is the question of domains. Which Google domain censors search results, which does not and does it depend on the location the searcher originates. I have made a quick comparison. Additionally as always an overview of what has been happening in the world of search and [...]

Yahoo! and AOL Homepages Look More &More Alike
Take a look at the Yahoo! Homepage and the new AOL Beta Homepage. The look like basic clones of one another; placement of the search box, tabbed news and content browsing, advertisement section and easy access for mail and other personalized tools.So, if this a result of user experience optimization, or lack of imagination?Advertisement: [...]

AOL’s New Homepage &Social Media
Coming off the EconSM show last weekin LA, I’ve got social media on the brain. But if the user community is now a “perpetual focus group,” why not take that seriously?AOL’s newly exposed homepage design has garnered criticism for being too much like Yahoo!’s. I’m sure there was a costly redesign process that may have [...]

Google’s Personalized Homepage Gets More Personal
Google has renamed its personalized homepage into iGoogle and added a facility for users to add some nifty Gadgets such as:Framed photo slides - share photos with friends through online slides,Google gram - send friends and loved ones special messages,Daily Me - Twitter- like snippets?,Free Form - mini blog posts?You Tube Channel - share personal [...]

Citysearch Updates &Adds Video
Today, IAC’s Citysearch becomes the first major local search consumer destination to add video on any kind of scale (note the qualifiers). In addition to video, produced by TurnHere and currently available on the New York, San Francisco and Los Angeles sites, the press release explains other changes and upgrades.The major change, outside of video, [...]

Feedburner FeedCount : Valued RSS Circulation Metric
In a world of crazy and unstable web audience metrics (think Alexa) there are not many tools which publicly and honestly reflect the popularity and readership of site (unless one wants to open their web analytics or log files to the public). Luckily, for those sites and blogs which use RSS as a form of [...]

Why You Should Deep-Link Your Blog
In Exposing the Invisible Web to Search Engines, I mentioned that new blogs often have pages that are essentially invisible, and that many remain that way. One reader strongly disagreed, to the pointing saying on Digg that he was burying the story for being inaccurate. The fact is, under the definition of Invisible Web, any [...]

Fixing Google Web 2.0 Style IV
How to fix what is broken and not break what is not This post is part of a series. See Part 1, Part 2 and Part 3What to Make Out of ItSome results should make the link being ignored completely and even reflect poorly on the webmaster (trust), some should get full voting power and even [...]

Fixing Google Web 2.0 Style III
How to fix what is broken and not break what is not This post is part of a series. See Part 1, Part 2 and Part 4 “Jagger� and “BidDaddy� AftermathWhat came with the Jagger update [i] was something called “TrustRank [i]� and the “Google Sandbox Effect[ii]�. The “Sandbox� was a hot topic and many conflicting opinions [...]

Fixing Google Web 2.0 Style II
How to fix what is broken and not break what is not This post is part of a series. See Part 1, Part 3 and Part 4Collateral DamageA change in policy would only result in two things. One, the people that traded links for the wrong reasons are SEO and on top of it and find [...]

Fixing Google Web 2.0 Style
How to fix what is broken and not break what is not This is a series of four posts in total. See Part 2, Part 3 and Part 4 I wrote in December that PageRank is Dead[i] and that something such as abusing the NOFOLLOW attribute for other purposes (The intention for NOFOLLOW were not what Google [...]

PodZinger Video &Audio Search Names New CEO
PodZinger, the audio and video search engine & advertising network, has named Tom Wilde as their new CEO.Under Wilde’s leadership, PodZinger hopes to expand their video search and advertising services.Wilde’s background includes Vice President and General Manager roles at search companies such as MIVA, Lycos and Fast Search & Transfer.

Yahoo Launches Online Poker in UK
Yahoo has been involved with online gambling before, but not in the fashion of the controversial industry of online poker. Yesterday Yahoo UK & Ireland, in partnership with St Minver and Boss Media AB launched Yahoo! Poker.The new “user friendly poker experience” will feature exclusive tips and how to’s from professional gamblers and also come [...]

Elite Retreat Orlando : $500 Off, Exclusive for SEJ Readers
Elite Retreat is coming to Orlando, Florida on Friday June 8th and Saturday June 9th. With individual attention, a casual environment, and hands on reviews of attendee online business models, as the purpose of Elite Retreat is to prepare and educate attendees on how to take their business to a higher level. Attendees are strongly [...]

Google Buying Wall Street Journal? When Donkeys Fly!
For those that are following the thus far (and hopefully always) unsuccessful attempt by Rupert Murdoch to buy Dow Jones, publisher of the WSJ, here’s a Bloomberg piece (via SEW) that speculates that Google may be in hunt for the paper:News Corp. may have opened the door for other bidders, including General Electric Co., [...]

Yahoo oneSearch Mobile Search Expands to Europe &Canada
Yahoo’s oneSearch beta, their user friendly mobile search offering which has changed the way that I search via my mobile phone, is expanding into Canada, the UK, Spain, Italy, Germany and France. Yahoo oneSearch is quite hot right now, especially in local, as the local results are served automatically based upon user location. So, if [...]

ReviewMe Launches Advertiser Marketplace, Minimum $10 per Review
Paid blog review broker ReviewMe has launched a new advertiser marketplace where advertisers can create campaign offers which bloggers can review, then decide to accept the task of reviewing that company. ReviewMe used to work on the basis of the advertiser contracting the individual blogger, but now bloggers can find advertisers which they want to [...]

Google Singapore Offices Open
Google has opened their Southeast Asian offices in Singapore which will represent ad sales in Singapore, Malaysia, Thailand and other area countries (I wonder if the Philippines and Indonesia are on this list, as Friendster is incredibly popular amongst users in these countries and is a strong Google advertising partner).According to Google, the Southeast Asian [...]

YouTube Makes Some Members Content Partners
Finally, in recognition of selected popular members’ contribution to its growing video content, YouTube is elevating the status of selected users to Partners. If you are an avid YouTube user, you might be familiar with members such as, LisaNova, renetto, HappySlip, smosh, and valsartdiary. Well, they are the chosen YouTube members who will be given [...]

Will Ask.com’s Ad Campaign Be Effective?
I continue to be fascinated by Ask and its mix of innovative ideas (Ask X, Ask City) and guts (the “information underground“). I have often put myself in CEO Jim Lanzone’s position and tried to think how one might get consumers’ attention and grow usage. It’s a very challenging problem and I don’t envy him.Today, [...]

Should Microsoft Buy Yahoo For $50 Billion?
Today’s news on the possible acquisition of Yahoo by Microsoft is red hot, hot enough to increase Yahoo’s stock value by over 18% as of 10:30 am.With reports of Microsoft offering a $50 Billion buyout of Yahoo, and other reports brewing of a possible merger, the question is, would such a venture be beneficial to [...]

W3C Compliance Impact on SEO
Over at Wolf-Howl, Michael Gray tackles the question: Can W3C compliance and accessibility impact your Search Engine Optimization?From my experience having a site that is 100% code compliant doesn’t give you any SEO benefit. That said throwing up a page with complete disregard for valid code is looking for trouble. If you put your page [...]

Alexa Selling Blog Style Advertising
Alexa.com is now selling sponsor boxes in the 125×125 graphic format which have been made popular by blogs such as Search Engine Journal, TechCrunch, FederatedMedia and Mashable.The ad spots are sold at a rate card price of $15,000 per month, which is somewhere around a $.50 CPM.Alexa is one of the first major sites I’ve [...]

Microsoft Yahoo Merger Could Be a Reality
Today the search and stock market news channels are buzzing with talk of a possible merger between Microsoft and Yahoo, which would see the two technology powerhouses teaming to take on Google in the world of search, advertising and beyond. It is also being reported that Microsoft has offered $50 Billion to Yahoo in an [...]

Yahoo Photos Closing, Flickr Growing
Michael Arrington has the scoop on Yahoo closing down its Yahoo Photos service, and integrating its users and photos into Flickr.The service will be shut down in favor of the newer and more social Flickr, which they acquired in March of 2005. There has long been an issue at Yahoo where newer services have competed [...]

Adsense Click and Miss Reminder to Publishers
Inside Adsense Blog is reminding Publishers about accidental clicks on Adsense ads implemented on their blogs. Adsense publishers must ensure that ads are properly placed on their blogs, specifically,not too close with Macromedia flash games,under pop-ups or download prompts,near site navigation controls.Ads implemented in the said instances get accidentally clicked by blog or site visitors [...]

Link Building &The Importance of Keyword Reflective Domains
Today I was chatting with my friend Derrick Daye of the Blake Project, a branding strategy group. We were discussing the ranking of his company’s blog and its positioning as an industry resource.The naming of the blog, Branding Strategy Insider, positions the image of their blog, which is also reinforced by contributing articles from marketing [...]

Google Plans to Acquire SimplyHired
According to reports from Tech Venture blog Alarm:Clock, Google is currently negotiating a buyout of SimplyHired, the job search engine. SimplyHired is a major partner of MySpace and supplies the backend for MySpace Careers. As most of you know, MySpace is also a powerful Google AdWords & Search partner, and Google probably sees some value [...]

Microsoft &Yahoo Not Talking Acquisition, Possible Cooperation
Last week the search & stock news sources were buzzing with reports that Micorosft was interested in taking over Yahoo via an acquisition or strategic partnership.According to DowJones’ MarketWatch (maybe soon to be Fox Marketwatch) and the Wall Street Journal (maybe soon to be the 21 Jump Street Journal), that although the two companies have [...]

Volkswagon Spamming Search with invisibleContent Tag
Volkswagon’s web site, vw.com, was recently showcased by Google for using Google Enterprise Search to power the new VW site. Today, Barry Schwartz & Danny Sullivan of Search Engine Land were reviewing the site on their podcast when a quick look at the source code revealed that VW.com, the Google favorite, is actually using hidden [...]

Yahoo Search Marketing Puts The Brakes on Keyword Inventory Tool
Andy Beal says that Yahoo Search Marketing is still not planning on supporting the old Overture Inventory tool, since the older tool is not accurately reflective of the true volume of search terms and traffic throughout the Yahoo Network, and that Yahoo will be working on a new, more updated and tailored tool for Y!SM [...]

Goodbye Yahoo Auctions
As part of the ongoing restructuring of Yahoo which is focused on cutting off the products which are not working and pumping revenue and manpower into the services which are, Yahoo is following its closing of Yahoo Photos with the retirement of Yahoo Auctions.Yahoo Auctions will be closing down in the US & Canada (not [...]

New York Times Spamming Google Results
The New York Times has worked to ensure that its site and search results are incredibly Google friendly, so Google friendly in fact that a search for “sex” on Google currently serves the NY Times internal archive search results for sex as #2.Seems that the NY Times is republishing older archives as fresh and new [...]

Local.com Launches Local Verfied : Local Search Advertising
Local.com today has launched Local Verified, a new advertising program that offers businesses preferred placement in Local.com search results. Using Local Verified, businesses can secure top placement in Local.com’s local business search results in specific categories and regions. Unlike pay-per-click advertising, Local Verfied is launching with an annual subscription flat rate which is initially being [...]

Top 10 Reasons to Attend Elite Retreat : Orlando
Elite Retreat is coming to Orlando, Florida on Friday June 8th and Saturday June 9th. If a $500 off coupon is not reason enough for Search Engine Journal readers based in the Florida or Southern US area to attend, here are 10 more reasons to attend Elite Retreat Orlando:10. Be part of an exclusive list [...]

Superpages.com Improves with Redesign
Although spotted last week, SuperPages put out a press release announcing changes and improvements on the site. Here’s a list of the enhancements from the press release . . .City-Specific Skylines – City-specific skylines for 25 of the top searched cities, with more skylines to be added;Two-field Search Box – Simplified two-field search box that [...]

Redesign Your Website To Become Web 2.0 : Quick Tips
The term “Web 2.0� can be defined in two different ways. First, the new emergence of the web since the last boom of the .com’s (new web based sites/applications/technology- i.e., Adsense, Wikipedia, Blogging), and the way websites are now being designed/programmed in terms of user interaction and web-based interaction. Here is a diagram to illustrate [...]

Alternative Linkbuilding Strategies
Sometimes, your link building activities should or must take place on a secondary domain, away from your focal point (primary domain). There are several reasons this might be:No advertising.You want to publish quality content with no hint of advertising on the same domain, whether to build trust or some other reason.Technical difficulties.Your focal point domain [...]

LookSmart AdCenter Launches Private Label Contextual Advertising Service for Publishers
LookSmart today launched their new contextual ad serving and optimization product as part of their LookSmart’s AdCenter service. With the addition of AdCenter contextual advertising, LookSmart says that they are “the only company to offer publishers a comprehensive, private-labeled platform from which they can develop and grow direct relationships with advertisers, while maintaining any [...]

Google Analytics Sports a New Look
After a long wait, the five year old Google Analytics gets a much needed update. The new version sports a new interface for better customization and collaboration. The new features of Google Analytics includes:Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in [...]

QuickSprout : Neil Patel’s Blog on Personal Branding
If there is anyone in the search marketing world who has mastered the art of branding yourself over the past year, it is Social Media Marketing Mastermind Neil Patel.I first met Neil at Search Engine Strategies San Jose last year where he was speaking for the first time on using Wikipedia for SEO and brand [...]

Remove your Home Phone Number from Google Search
Did you know that if you search on Google by typing a residential phone number into the Google Search box that Google will deliver a reverse lookup that lists the name, address and even a link to a Google Map of the address associated with that number?Luckily, given the privacy concerns of the service, Google [...]

Google Print Ads Now Integrated into AdWords
Andy Beal has the scoop & screenshots on the new integration of Google Print Ads into the Google AdWords inrerface. In terms of buying and tracking ads and budget, the integration looks quite seamless.Using the AdWords console, advertisers can select the following:* Date range for ads to run.[...]

How to Market Your Site on Netscape
Want to learn the in’s and out’s of the AOL owned social news sharing site Netscape, which seems to be growing in popularity and also loved for its authority status by Yahoo Search?Well then click on over to PronetAdvertising and read Netscape Navigator Muhammad Saleem’s Beginner’s Guide to Netscape.

Microsoft Acquires Equity Stake in CareerBuilder.com
In a very interesting development, Microsoft has taken a 4% equity stake in number one jobs site CareerBuilder. Here’s the release. That means Tribune and Gannett own just over 40% and McClatchy, which recently joined the Yahoo! newspaper consortium has just under 15%. There are probably a number reasons for this:CareerBuilder wants a strategic alliance [...]

Google Ad Creation Marketplace Up in Beta
Less than a year ago, Google Adwords launched its Click-to-play, video ads format which offered advertisers a new avenue for promoting their products and services through Google ads. And with the growing popularity of online videos, advertising through this medium has also been found effective in terms of consumer clicks and action beneficial to the [...]

Fun with Words. WordCount and QueryCount
I came across a very interesting online tool while I did some research for the post about proper title capitalization. The tool is about the use of the English language in real life and called WordCountâ„¢.WordCountâ„¢ is an artistic experiment in the way we use language. It presents the 86,800 most frequently used English words, [...]

Title Capitalization in the English Language
Titles of blog posts and web pages are very important. Having important keywords in the title is the most important ranking factor for search engine optimization. It is also  important to make the title appealing and interesting at the same time, because it is usually the first thing people notice when they see your post [...]

Google’s New ‘Lat Long’ Blog
John Hanke, Director Google Earth & Maps, announces the new blog:As web mapping (dare I say “the geoweb”?) matures, we’re finding that we have a lot more to communicate about new developments in Earth, Maps, Local, and our APIs. The tools are becoming more powerful, more accessible, and more interrelated — not only to each [...]

Google’s Search Up To 65% in April- Where Do you Search?
According to Hitwise, Google accounted for 65% of all U.S. search in April. The trailing search leader Yahoo accounted for 20.73%, MSN 8.46%, and Ask 3.69%.Google is the only engine which has consistently increased its search volume up 11% from last year at this point.Many in the search marketing industry preach about moving on to [...]

Sex Sells, Especially on Digg!
The old saying “Sex Sells” never gets old, even in the world of social media marketing and Digg.com. Recently I’ve been noticing a trend on Digg that when a story is submitted, especially a tech story, with a little spin about sex, that story attracts much more Diggs than it usually would.Take today’s most popular [...]

Optimizing Screen Resolution with Google Analytics: 1024×768 vs. 800×600
Designing your website for screen resolutions of 1024×768 or higher can achieve a richer user experience and dramatically increase performance and usability. As users upgrade to larger monitors, websites can take advantage of new layout options like never before with increased content, additional graphics and larger fonts. Your wider website will give a user more [...]

Yahoo Search Marketing’s Ultimate Connection Contest
Yahoo Search Marketing’s Yahoo! Ultimate Connection Contest is being held to help small business owners connect with new customers through online advertising, and with some of the world’s leading marketers.How Can You Enter?Submit a 500-word essay (deadline: May 25, 2007) that focuses on what their businesses need to be successful, and how the “Ultimate [...]

Googling Employee Names is Not Illegal
Yesterday three US federal judges upheld a decision which said that a federal employee’s reputation was not harmed by a search on Google for his name, and that employers can use Google to search for backgroud information on their employees.Seems that a Mr. David M. Mullins felt that after using Google to perform searches, his [...]

SEM In-House Spotlight : Hewlett-Packard’s In-House SEO
This week’s in-house spotlight is on Tanya Vaughan, the Global in-house SEO with Hewlett-Packard. HP has a few in-house SEOs within various divisions, one is a full-time SEO, but most do SEO as portion of their role, and Tanya is HP’s central SEO hub. Tanya is the dream find for an in-house position; [...]

Search Engine News Review - Fri May 11, 2007
Google’s Chaos and OrderAccording to Google CEO Eric Schmidt, Google’s new focus [NY Times; subscription req’d] is search, ads and apps but that their “underlying mission has not changed.” Interesting. One might think otherwise. They’ve moved from just search to adding ads to buying up a whole slew of web applications - albeit good ones, [...]

Search Engine News Review- Sun May 13, 2007
Technorati Ranking Metric: Hot or Not?Technorati recently made a few changes in functionality and features to their blog search engine/directory. One change is to their blog ranking metric.Using SearchEngineJournal.com’s rank as an example, previously Technorati might have said “387 links from X blogs”. Now it says “387″. The total number of links from other blogs [...]

Matt Cutts Update on Paid Links Discussion - Q&A
Instead of writing a new post did Matt Cutts add a long update in Q&A form to his existing post from April about “How To Report Paid Links“, which received over 600 comments by readers of his blog.The update includes 16 questions in total. Here are the questions and a summary of the answers Matt [...]

Department of Defense Blocks YouTube &MySpace
To cut back on US taxpayer generated payroll being sunk into Defense Department employee time-wasting surfing sites like MySpace and YouTube, the Pentagon has banned (.pdf) 13 sites from being reached from its network, all but citing such ‘recreational traffic’ as a National security threat : “[Recreational Internet usage] impacts our official DoD network and [...]

Yahoo &the Future of MyBlogLog?
Yahoo acquired the blogging analytics program and social network MyBlogLog in January which was a smart and exciting move on their behalf. But what are they doing with MyBlogLog now?History of MyBlogLogAs a quick recap of MyBlogLog, the analytics program was grouped with a simple Social Networking offering which lets members upload their photos. Then, [...]

Trulia Real Estate Search Adds Community
Trulia has always been an impressive site to me and it continues to become more feature rich. Today the company relaunched its site with more user-friendly and powerful property filters and community (Trulia Voices). Here’s an example from San Francisco.In many site environments community has a kind of perfunctory or obligatory feel. But in real [...]

Bidvertiser Ad Network Review
With the explosion of blogs the past two years, a common refrain is that Google AdSense does not earn the majority of website/ weblog publishers enough to buy even a cup of coffee per day (depending on where you live, of course). While I doubt there’s yet a mass migration away from AdSense, bloggers have [...]

Matt Cutts Updates Paid Links with Webmaster Q&A
Matt Cutts of Google has updated his How to report paid links post on his blog with some answers to general webmaster questions which popped up after his original posting.Here are some excerpts where Matt addresses ‘what is a paid link’, the value of links from directories, and paid links which are not Google spam.On [...]

Are Social Powered Search Engines The Future Of Search?
Over the years, the engines have developed algorithms to make search as relevant as possible to the user. In the early 90’s, optimizing your website didn’t take the time and work as it does now. It also wasn’t that long ago at all where you can bid for almost any keyword and show up in [...]

Yahoo Expands oneSearch Mobile Search into Asian Markets
Yahoo announced yesterday that it has expanded its mobile phone search offering, Yahoo oneSearch, into the Asian markets of India, Indonesia, Malaysia, Thailand, the Philippines, Singapore and Vietnam.According to CNet Asia however, the Asian versions of oneSearch will only be offered in English, limiting its widespread use to the English proficient Filipino, Malay, Singapore and [...]

Google’s Sexist Search Results
Ok, Google is so high profile that everything they do wrong is scrutinied under the spotlight, but pointing out their flaws is sometimes fun.Seems that Google’s automated search spell checker is a bit sexist when it comes to correcting terms like “she invented” / “she created” / “she discovered” to “he invented” / “he created” [...]

Google URL Parameter Blocks Adwords in Google Search
Amit Agarwal has found an interesting URL variable which when added to the Google Search URL string blocks AdWords ads from showing.If you append the parameter “output=googleabout” to Google Web Search URL, the search results page will not carry any AdSense ads that are otherwise seen on the top and right sections of the page. [...]

AOL Acquires Mobile Ad Network Third Screen Media
AOL has acquired Third Screen Media, the mobile advertising network, mobile ad-serving and management platform provider, and now Third Screen Media will operate as a wholly-owned subsidiary of AOL’s Advertising.com. This is a major move into the world of mobile advertising on AOL’s behalf as Yahoo & Google have upped their mobile advertising efforts and [...]

Thomson Buying Reuters for $15 billion
Thomson, a Canadian publisher is set to buy one of the world’s leading news company, Reuters for a whooping $17 billion dollar deal to create the world’s biggest financial news company. Although there are still some clearances that need to be ironed out with regards to legal and other corporate matters, Reuters CEO Tom Glocer [...]

Google Audio Ads Now Live in AdWords
Google AdWords has integrated Google Audio Ads into their advertiser interface and Barry Schwartz of Search Engine Rountable has published a collection of Google Audio Ads screenshots.

Social Media vs. SEO &Search Marketing
For the past three months or so, the online marketing industry has taken on a big shift in market interest. Social Media is becoming a topic of conversation in every search marketing blog. Everyone talks, everyone listens. SEO still remains a mystery to most, but much better understood now by many. Blogs and forums, [...]

Yahoo! Maps Gets an Upgrade, Now Includes European Ins and Outs
Beginning Wednesday, Yahoo’s online mapping service will now include the ins and outs of 34 European countries. In an Associated Press report via Yahoo Tech News, the upgrade Yahoo Maps will be utilizing new mapping software that could feature more landmarks that would help US travelers find their way through the European cities that [...]

Yahoo &Google’s Mission Statements : Do They Connect?
Yahoo has undergone a good amount of restructuring over the past years, in part due to internal roadblocks & financial reasons, and also because of the adoption of social media.With its integration of social offerings such as Flickr and Yahoo Answers into the lives of its registered userbase, Yahoo has become more of a social [...]

Google Unifies Search Engine
Finally, it’s official. After getting quite an online buzz the past couple of hours, the official Google Blog issued a press release on the much talk about universal search. A unifying search engine that would crawl all of Google’s datasets which it collected, organized and stored and display results relevant to a user’s search irregardless [...]

How to Get Links from Harvard.edu
If building links from .edu sites is something you find of value, for Google rankings or even to boost your site’s backlinks status, Cristian Mezei points to a Harvard.edu web project which makes getting a .edu link very easy.The Harvard H2O Playlist Beta project lets users register an account and make a “Playlist” which points [...]

Google Penalizing Paid Links Buyers &Sellers
Dave Naylor, SEO extraordinaire, has been witnessing the after effects of the call to report and penalize paid links by Google. According to Naylor, over the past 14 days, Google has been penalizing sites which both purchase types of paid links and also sell them.For a good while Google has been lowering the power of [...]

DreamHost Blocks Googlebot on Client Sites
According to an email sent to the owner of a Romanian site, Zoso.ro (reminds me of Led Zepplin), the DreamHost web hosting & server company is demanding that its high traffic sites block the Googlebot.According to the DreamHost site, they host over 500,000 ‘domains’ (not sure if they mean parked domains and sites, but that’s [...]

Social Media Ad Spending On Rise, As Are Marketing Opportunities
eMarketer reported ad spend in the social networks will reach $2.5 billion by 2011. These social networks are not only generating a buzz online, but offline as well. Marketing agencies are entering the social space with growing consumer interest in the social marketplace. Branding through social networks such as MySpace is becoming a priority for [...]

WPP, Not Microsoft, Grabs 24/7 Real Media
And it goes to WPP, according to the press release this morning (here’s the WSJ story). 24/7 Real Media was allegedly being looked at/shopped to MSFT, in the wake of the company’s failed attempt to buy DoubleClick, for $1 billion. The acquisition price according to the release is $649 million.The company does soup to nuts [...]

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