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SEO News for February 2009 from searchenginejournal.com

Watch 2009 Super Bowl Ads Online Before the Game
If you’re too inpatient to wait until this evening to see what ads will be run during tonight’s Super Bowl XLIII broadcast from Tampa, FL; Yahoo Video has some sneak previews. Here are some of the eTrade Baby Outtakes : E*TRADE Baby Outtakes @ Yahoo! Video

Super Bowl Commercials Online : Video Search &Big Game Ads
Last night’s Super Bowl game between the Steeler and the Cardinals was one of the best I’ve ever seen, with nail biting suspense all the way until the final seconds ran off the clock, and some dynamic touchdown passes and catches. If the NFL’s goal is to showcase the best teams in the league with [...]

9 Effective Tips for a Better Landing Page
A good landing page is absolutely essential to get positive leads & conversions from your PPC Campaign. When a searcher searches for a particular phrase, the search engine automatically tries to return the most relevant result. For instance, if a user searches for “waterproof camera� – instead of taking him to the Home page of [...]

4 Google Penalty Flags : Have You Been Penalized by Google?
Google is believed to apply a variety of filters to sites that fail to follow their TOS. More often than not, if you correct all errors, you will be forgiven and filters will be removed (even with no reconsideration request required). The major problem is, webmasters might be completely unaware of the fact the site is [...]

Hackers Attack Google Video Search
 If last Saturday’s glitch on Google Search was a simple human error which didn’t really have anything to do with Google Search getting attacked by hackers, this time around Google’s video search engine is seriously under attack. The attack was made on Google Video Search results which contain redirection link that would point users to [...]

Wikianswers Q&A Site Launched by Wikipedia
Coming from the founder of Wikipedia, Wikianswers is using the same foundation and technology that made Wikipedia the most successful open online encyclopedia. Wikianswers aims to be your ultimate resource for one true, consensus question and answer wiki-style site. Although this goal maybe a bit hard to realize, since there are already a handful [...]

3 Easy Tips For Improving The Potency Of Your StumbleUpon Account
I don’t know about you but I’m addicted to the traffic that StumbleUpon can send to my websites. It’s easy. It’s big. And it’s just plain fun. Unfortunately, the potency of your StumbleUpon account will go downhill quickly if you submit the same sites over and over and if you get [...]

4 Simple Ways to Promote Your Site on Facebook
To me Facebook is the place that unites my relatives, friends and colleagues - people that might build a great community around my website. Here are some tools that can help you share you website with your Facebook buddies: 1. Networked Blogs application allows to create a community around your blog. What you can do: Verify your authorship [...]

5 Client Pitch Tips That Score Contracts
My last article on How to Deliver the Perfect Client Pitch was very well received, and so I’ve decided to follow up with a post on other tactics I use to close sales. 1. Talk Like You Mean Business, Not an Amateur Your client needs to know you’re an old hat at sales and that you know [...]

Inside Affluence.org - a Social Network for the Rich : Interview with Russell Rockefeller
Today we are featuring an interview with Russell Rockefeller, an online marketer who is currently planning to start working as VP of Marketing for Affluence.org (ref link) and I decided to go ahead and talk to him about this recently-discussed startup. Affluence.org (Affluence Corporation Clearwater FL) is a social network that caters to the [...]

Hey AdWords, Do You Offer GeoTARGETING, Or Just GeoSUGGESTION?
Google shows ads to people outside your geotargeting if they deem the search to be “relevant�. What? Really? Yep, I read about this recently and immediately called our AdWords people, and they confirmed it. AdWords parses all searchers’ queries- if a searcher is outside your geotargeting, but their search query appears to be relevant, they [...]

Michael Phelps Bong Photo : Linkbait Gold
When discussing the art of linkbaiting, Nick Wilson of Performancing once wrote that In order to bait a link, you need a hook. Those hooks are as follows : News hook Contrary Hook Attack Hook Resource Hook Humour Hook There is not a much more linkbait hook friendly story than the Michael Phelps Bong Photo story which has been all over [...]

How to Track YouTube Videos
Youtube is the huge collection of both professional and amateur videos updated each minute. With online video growing popularity it is getting more important to keep track of new videos to: track your reputation: learn when someone mentions your brand name in the video or reviews your product; stay up-to-date with your industry news; monitor your competitor’s online [...]

Microsoft Adds Instant Answers to IE8 Live Search Box
Microsoft’s Live Search is taking steps to assure that usage of the company’s IE 8 browser will entice users to stay active with Live Search via new Instant Answers. Microsoft search share has been slipping a bit, and total integration of Microsoft search technology into the Internet Explorer web browsing experience is the way for [...]

Google News Launches New Widget : NewsShow Wizard
Today seems like Google News Day, literally! The company has launched a new tool which lets publishers create and embed targeted Google News stories on their websites. The new tool is called NewsShow Wizard and it lets publishers pick search terms (which Google is dubbing “search expressions”) and search topic (sports, health ..etc.) and some [...]

Google &NASA Opening New University
Just when you thought Google was scaling down on its spending and products, they go and open an entire University! Google and Nasa have expanded their partnership to open a new University for futurists, coined Singularity University. The University, get this, will have the mission to prepare scientists for a time when machines are more clever [...]

Doodle 4 Google : Logo Contest for School Students
Google has launched another Doodle 4 Google competition, which invites children from grades Kindergarten through 12th grade to doodle around with the Google logo, and create their own Google design based around the theme “What I Wish for the World.” Teachers and schools can register for the competition, which has open registration until March 17th. If [...]

Google Maps Now has a Location-Aware Feature, called Latitude
The Official Google Blog has just put out an announcement regarding the new feature of Google Maps called Latitude. Although Google Maps Latitude was intended primarily for mobile devices since it uses GPS, you can also use it on your PC as an iGoogle gadget.  Google Maps Latitude is an opt-in service which will allow you [...]

Announcing the IM Charity Party at SMX West!
Everyone knows that IM Charity throws some of the best parties at search marketing conferences, but what exactly will make this year’s IM Charity Party at SMX West stand out? For anyone who doesn’t know about IM Charity, it is THE networking event/party of most major search conferences. The IM Charity event at SES San Jose [...]

2 Cool FireFox Addons for PPC Managers
Surprisingly, we have only few good FireFox addons for PPC marketers (please share if you are using any not mentioned below). Today I am reviewing two extensions I am using more or less regularly: PPC Web Spy is a new comer in the sphere but nonetheless it looks pretty cool. It inserts a button under each [...]

Yahoo SearchPad : Yahoo’s New Research Notebook
Adam Ostrow has a great review over at Mashable on Yahoo SearchPad. I suggest everyone read it. Sorry for the short post, but I’m about to head out the door and also testing out Wordpress QuickPress here on SEJ.

Dataopedia Reports on Your Website Statistics
Dataopedia.com is a new tool giving you a wealth of information on any website. Unlike other tools aggregating a lot of website-wise data on one page, Dataopedia also adds useful stats regarding the domain social media popularity: Reviews on StumbleUpon; Reddit domain mentions; Delicious Bookmarks; Digg domain mentions; Twitter search results for [domain name]. Apart from the above information you will [...]

Building Links With Content? Get Your Point Across!
Before you read the rest of this post, think about this: if you’re trying to build links by having great content, you need to be very careful about how your points come across to people. Just because you know what you mean does not mean that others will. Unfortunately, the written word does not come [...]

IBM &Google Partner for Google Health Records
IBM and Google has just reached an agreement allowing an IBM software to stream medical and health records of patients to their Google Health record, if they already have existing accounts. If you’re not using Google Health, this may not be an issue to you. But if you are a Google Health user, would you trust [...]

Google Presses AOL To Buy Back its Investment
Sometime in 2005, Google took a $1 billion to 5 percent stake in AOL.  This put AOL’s owner, Time Warner into a $20 billion unit value.  But now,  realizing that it is probably not gaining grounds from its investment,  Google is demanding AOL to buy back its investment to their company at a reduced value [...]

2 Cool FireFox Addons for PPC Managers
Surprisingly, we have only few good FireFox addons for PPC marketers (please share if you are using any not mentioned below). Today I am reviewing two extensions I am using more or less regularly: PPC Web Spy (note: before checking the tool or even buy the premium version please see the comments below (fairly) criticizing it) [...]

Michael Phelps Bong Photo : Linkbait Gold
When discussing the art of linkbaiting, Nick Wilson of Performancing once wrote that In order to bait a link, you need a hook. Those hooks are as follows : News hook Contrary Hook Attack Hook Resource Hook Humour Hook There is not a much more linkbait hook friendly story than the Michael Phelps Bong Photo story which has been all over [...]

How to Track YouTube Videos
Youtube is the huge collection of both professional and amateur videos updated each minute. With online video growing popularity it is getting more important to keep track of new videos to: track your reputation: learn when someone mentions your brand name in the video or reviews your product; stay up-to-date with your industry news; monitor your competitor’s online [...]

Microsoft Adds Instant Answers to IE8 Live Search Box
Microsoft’s Live Search is taking steps to assure that usage of the company’s IE 8 browser will entice users to stay active with Live Search via new Instant Answers. Microsoft search share has been slipping a bit, and total integration of Microsoft search technology into the Internet Explorer web browsing experience is the way for [...]

Google News Launches New Widget : NewsShow Wizard
Today seems like Google News Day, literally! The company has launched a new tool which lets publishers create and embed targeted Google News stories on their websites. The new tool is called NewsShow Wizard and it lets publishers pick search terms (which Google is dubbing “search expressions”) and search topic (sports, health ..etc.) and some [...]

Google &NASA Opening New University
Just when you thought Google was scaling down on its spending and products, they go and open an entire University! Google and Nasa have expanded their partnership to open a new University for futurists, coined Singularity University. The University, get this, will have the mission to prepare scientists for a time when machines are more clever [...]

Like Google? Don’t Forget Yahoo &MSN Too
We can all agree that Google owns the search market. Have you heard anyone say.. “Dude, Yahoo the time for the movie“? or “Did you remember to MSN/live.com the directions?” (Why don’t we just say Microsoft search and be done with it?) Nope. But.. what if you decided to only target a website to Yahoo, using [...]

Gmail Continues to Grow as Hotmail Falters, and Yahoo! Mail Stagnates
If we are to take into account ComScore’s data on Gmail’s number of unique visitors between December 2007 and December 2008 vis-a-vis Windows Live Hotmail, it looks like Gmail is bound overtake Windows Live Hotmail soon. According to ComScore, Gmail registered 29.6 million unique monthly visitors in December 2008. This amounts to a 43% increase [...]

How to Find Google Employees at Google Webmaster Help Forum
Google Webmaster Help Forum is one of the best places to get advice and recommendations on how to improve your site visibility and rankings. Love it or hate but Google did a good job at helping webmasters find out what you are doing wrong. There are a few very smart people participating in forums and [...]

Google Quietly Laying Off Engineers
According to some Twitter reports by friends of Google employees, Google has given management the mandate to reduce headcount at Google and layoff engineers and other employees, even on critical projects. Yes, Google is trimming the fat, cutting back and optimizing its workforce. Sure, it’s difficult to take a Tweet seriously, but responses to @MaryHodder have [...]

Win a Free Ticket to IM Spring Break
Have you heard about IM Spring Break? Well, if you live under a rock … somewhere in the middle of a desert with no cell phone signal or broadband connection, perhaps you have not. IM Spring Break is proving to become THE hottest and most talked about Search Marketing Conference (well, mini-conference) in ages! Hosted by [...]

Tools to Analyze Delicious Tags, Bookmarks and URLs
Delicious is a widely used social bookmarking tools - it stores a wealth of information on people’s web preferences and on how useful they find each web page. There are a few tools that can retrieve that data and represent it to you in more or less comprehensible way. Analyze any site / URL Similicio.us shows which [...]

YieldBuild : Maximize Ad Network Revenue
YieldBuild is a new service that helps Web publishers make more money on their existing ads (Google AdSense, Advertising.com, and many others). The service finds the optimal combination of ad networks, ad sizes, and visual formatting characteristics and thus helps you to earn more. I went ahead and registered an account with them to try the [...]

What Else Would You Like to See on Google Search Results Page?
Of course, Google can’t make everyone happy. I for one don’t like universal search and prefer seeing plain-text search results without being disturbed by images and videos. Others like blended search results being given the ability to click through multiple data types from one page. There is no reason to limit yourself only to what Google [...]

How Often Should I Optimize My PPC?
One subtle aspect of pay per click optimization you have to get right (if you want your changes to have positive effects) is date ranges. Boy is that a nerdy and boring topic! But it’s critical, because using the wrong date ranges can lead to inaccurate assessments and changes that have surprisingly bad effects on [...]

Get a Blogroll Link on DailySEOTip.com
If you’re looking to get a blogroll link to your SEO blog, today’s your day as link building can’t get much easier than this. Get your SEO Blog on the blogroll of the brand new DailySEOTip.com for its grand launch this week, just leave a comment on Ann’s Tip about Keywords in Title Tags and we’ll [...]

Search for Backlink Opportunities on Facebook
How do you usually search for relevant blogs to pitch or for resources that might be interested in the product you promote? I usually use Google search, look through blogrolls and research competitors’ backlinks. What haven’t occurred to me until recently is that searching for webmasters on Facebook might be also a great idea! Why is [...]

How to Rank for Your Local Keywords in Google Maps
Today, I’m going to show you how to rank for your localized keywords in Google maps in 3 easy steps. Aside from the obvious fact that you are ABOVE the SERP results, there are other advantages to ranking well in Google maps. Potential customers can instantly get detailed information about your company, and your contact [...]

Links &Traffic : You Gotta Give Some to Get Some
Yesterday Search Engine Journal launched a new blogging project called Daily SEO Tip, a blog which will feature one SEO tip, video or tutorial per day. The project was inspired by my friend Daniel Scocco at Daily Blog Tips, and is something I’ve wanted to do for a long time. Basically, to summarize my first post [...]

Google Rolls Out AdSense for Mobile Search
Following its introduction of Google AdSense for mobile content sometime last year, Google has just introduced the  AdSense for mobile search product for mobile network operators and mobile site/blog owners. Those who will opt for this new AdSense product will be able to easily embed the Google search box on their mobile sites. Mobile phone [...]

Six Consistent Keys to eCommerce Blogging Success
Why do you blog? Are you making money blogging or is it just for fun? Do you consider making money a “fun experience” or something for the wicked? If you don’t blog, you’re not making money, and you think money-making is wicked, stop reading right now! If you DO blog, you’re not making money, and you [...]

The Future of Social Networking Workshop (by W3C)
I am often asked what the future of social media is. And always my answer is “No idea“. I am not very good at making predictions… unlike those smart people who shared their work at W3C workshop on the future of social networking (kudos for the find to PageOneResults via WebmasterForums). The workshop lists a lot [...]

Google Friend Connect Launches its Social Bar
Fresh from initial launch, the Official Google Social Web Blog has posted it’s first official post announcing a new feature of Google Friend Connect - the Social Bar. The Social Bar makes it easy for site owners to beef up the sociability of their sites by adding a a social toolbar which will contain the [...]

Google Android Phones Delayed by Samsung
Samsung will not be rolling out their suite of Google Android Phones next week, as the release schedule for the phones has been pushed back to the second half of this year (atleast 3 months away, but possibly 9 months). It was expected by the mobile industry for Samsung to release the new Google powered phone [...]

Southwest &Yahoo Partner for Free In-Flight WiFi
The buzz around the Internet yesterday was Southwest’s announcement to offer free wireless Internet on their flights this March. Their test campaign will be restricted to only four planes, which will be offering free WiFi for 60 days. Southwest WiFi will be featuring a default Yahoo homepage which is customized for specific flights and their destinations. [...]

Use Excel to Plan Meta Tags, Titles and URLs for SEO
Mike from MarketingBreakthroughs.com sent in today’s SEO Tip, which has to do with organizing and planning the meta tags, keywords and page titles for an entire site. Sometimes the taxonomy of an entire site can be overwhelming, and taking a proactive approach to site planning via putting together an excel spreadsheet page matrix can not [...]

Fast Forward Addon: Interesting… but Would You Use It?
Fast Forward is a new (hence experimental, login to Addons.Mozilla.org to install it) FireFox addon that basically lets you see what other web pages people tend to go after they visited the specified one. The concept is really interesting: Instantly find relevant pages, enhance your browsing experience by seeing more related content; Research people’s browsing preferences and habits. It’s [...]

Top 3 Search Engines Unite on Canonical URL
Google, Yahoo and Microsoft join hands in the drive to clean up the web of duplicate contents. The top three search engines are implementing support for the new HTML tag - “<link>” . The new <link> tag defines the relationship between a document and an external resource that results to the site’s canonical or preferred URL [...]

Google Japan Penalized by Google for Paid Links
Google has slapped down a penalty on Google Japan for publicly and somewhat arrogantly paying bloggers to write about them and link to Google Japan services. Google is not the top search engine in Japan, which is dominated by Yahoo Japan. So, in essence, Google was link spamming Yahoo Japan. Why do I say Google was [...]

Yahoo to Shut Down MyWeb Bookmarking Service
To be honest, I didn’t know that Yahoo has another bookmark service called MyWeb. Yes, I know there is MyYahoo which serves as a personalized start page similar to iGoogle. But seriously, Yahoo MyWeb? Anyway, if you are like me who’ve just encountered Yahoo MyWeb and finds it interesting, it’s too late to acquiant ourselves with [...]

The Psychology of a Linkbait
It’s important to remember that the best links come from real human beings. In SEO circles, these are referred to as editorial links. Real people running well-read websites which highlight or reference interesting content from around the web. The best links get to the core of the web’s main mission: [...]

Everything You Can Do with Raven SEO Tools
I’ve wanted to review Raven SEO tools for a long time and at last doing that now. The service offers a most feature-rich analytics toolkit with really sleek and robust interface (no kidding). It has both free and paid accounts (PRO account costs $100 per month). You can go ahead and compare features (they are [...]

SEO Writers Block? Recycle Your Content
Writing daily on SEO and social media can be trying and there come a time when you’re not feeling so creative. I have often wondered what I can do with that fabulous content I have written for a site, or even take someone’s idea and expand further on the topic at hand. Sure, [...]

Do You Care Who Your Domain IP Address Neighbors Are?
How Google views sites hosted on the same IP address is an interesting question. Have you ever been approached by a link farm owner offering you to but 100 links from different domains all hosted on the same IP address? Or have you ever attempted to grow your own network of blogs distributed around a [...]

Yahoo To Launch its New Mobile Website
Yahoo just announced that it will soon be launching a new mobile service which it describes as a highly-personalized mobile starting point to the Internet.  To be available as a native application for the iPhone, as well as other smartphones  of  Nokia, RIM, Samsung, Motorola, Sony Ericsson, and other Windows Mobile powered handsets, the new [...]

IM Spring Break Tickets : Only $500 Until Feb. 28th
Due to the demand in tickets for IM Spring Break, the Search Marketing Conference which is to be held at the Deerefield Beach Hilton from April 2nd to the 4th, the IM Spring Break Team has decided to expand the amount of seats to the conference from a limit of 200 attendees to a maximum [...]

More on Using Excel to Plan Your On-Site SEO
This article is inspired by SEJ past post ” Use Excel to Plan Meta Tags, Titles and URLs for SEO” published by Loren Baker. It was really informative and useful, so I decided to do a follow-up with some more tips. Add Separate Column for Your Primary Keyword: after doing keyword research with [...]

Who is Better Suited to Building A Site Online Presence?
We all have knowledge. And I can assume if you visit this site, you know a little bit about getting traffic to a web site. Or maybe you know a lot. And your employer or client may have some knowledge. A real estate agent knows about real estate. An auto accessory retailer knows something about [...]

Google Adds Search Layer to Local Search
If you’ve been using Google Maps to search for locations or establishments within your geographic area, you know that it use to display only layer of search results on Google Maps.  But starting today, Google has changed that old system of displaying only one layer of search results.  Google Maps now  has the ability to [...]

FireFox addons for Instant Website Statistics Package Detecting
Would you like to see what statistics package your competitor is using? Or check what the most popular statistics services are? Or maybe you want to see what stats counter is installed to have some additional information? The following browser addons will let you see the stats package of the site while you are browsing: Yoast’s [...]

What’s Your Image Alt Text Usage Strategy?
Images are part of your content. You can use the images for two main reason: To add important information (to explain something more vividly and to visualize what you have put in text). To decorate your article (to make it more eye-catching and easier to remember). Alt text implementation depends on the purpose of using the image: Alt [...]

PPC Marketers: You Must Track Phone Calls!
If you’re a bit TOO digital in your orientation, you can forget or ignore the fact that a large amount of business is still done on the phone. I know I ignored this, at one point, in my digital enthusiasm. But different people and different generations prefer different communication channels. And consumer communication habits vary [...]

Craigslist is the New eLance, But Better!
Yesterday I found myself planning a new content generation & copywriting project, where I’ll need a handful of writers to generate topical blog posts on a daily basis. Just to be clear, I work with a couple of very good copywriting services which have always delievered quality work on time, usually worthy of posting without [...]

Break Out of the Google Penalty Box!
Has your site been hit with a Google Penalty? Do you feel that your site has been penalized by Google and this is keeping you from achieving your deserved Google Rankings? Well, if you’ve done something wrong or if Google has dropped your toolbar pagerank or let you know via Webmaster Tools that you’ve been penalized, [...]

iPhone GMail App Offers Offline GMail
Google’s VP of Engineering Vic Gundotra has demonstrated a new Gmail application that will run on iPhone, Google Android phone and other mobile platforms. The new Gmail mobile app previewed using an iPhone 3G which Gundotra set into airplane mode. Despite having no cellular connection, the iPhone was still able to receive a message.The application [...]

Matt Cutts Video : State of the Google Index
Google has released this video which features Matt Cutts and his presentation on the State of the Index, which is a recap of his presentation from PubCon 2008 in Vegas. The video discusses what Google did in 2008, and what they’re working on in 2009. Cutts discusses Google Chrome, voice recognition, SearchWiki, Trends and Blackhat Spamming [...]

Yahoo Search Shares Increase as Google Slips
A recent ComScore study shows an increase in Yahoo Search market share of .5% in January 2009 over December 2008, giving Yahoo a market share of US based searches of about 21%. Google on the other hand, showed a slight decrease in market share over the same period, losing the same 0.5% that Yahoo gained, closing [...]

Build Links for SEO &Call to Action
A great thread over at WebProWorld forums discusses how to both encourage more people to click the link while making it user- and SEO-friendly. What we know about “Click here” type of links: Most SEOs will tell you that they are quite useless as they don’t offer a search engine any information as to what the [...]

Yahoo is Rolling Out Rich Ads in Search
Yahoo is set to announced its newest search ads enhancement called Rich Ads in Search.   And by “Rich” it means Yahoo is integrating images and video into its paid listings program.  This means companies who have paid search advertising accounts with  can now utilize banner and video ads for their advertising units on Yahoo [...]

Twitter Enhances Homepage with Search and Trends
When Twitter launched it’s own search engine that crawls through all user postings which were set for public viewing, many wondered why it was hosted on a subdomain.  It also has its own homepage which is separated from the Twitter main site. Worst of all,  the Twitter search box was not even embedded into the [...]

Peers FireFox Addon Guides You Past Google SERPs
Seeing search results before even searching is relatively a hot topic in SEO community. It first came up with the launch of Google browser - Chrome that turned the address bar into the search box with the advanced search suggestion feature: while you are typing, you are be able to see related search terms as [...]

Google AdSense Lets Publishers Change Fonts
I’ve been noticing a lot of different fonts on Google AdSense here on SEJ, and AdSense has been known to test new fonts since 2008 and back in 2006 I documented how AdSense Font Size changed with Firefox Browser Text Size, now AdSense is letting publishers set their preferred fonts in the AdSense Editor. The fonts [...]

Leave Your Tools On The Table
I think SEJ should run a weekly contest in where someone could pose a process or data gathering situation that needs some sort of automation, and Ann Smarty would direct said person to a tool that already exists. “Stump The Smarty” they could call it. Hell, they could give away a new [...]

SEO: a Process NOT a Project
Organic search engine optimization (SEO) is not a one time project, it’s a process. Similar to a garden, you must tend to it. Sometimes you have an existing garden where the weeds have grown over or nothing is growing. Sometimes you just have a section of yard you are going to rope off, till, then [...]

3 Keys To Success For Local Search SEO
Most web professionals are quite familiar with global search. Search marketing for global search can be boiled down to a two part formula: anchor text + authority. Local search is different. I’ve been dabbling in local search for a few months now, trying to get my feet wet for the supposedly iminent [...]

Win up to $1,000 in Blogger Appreciation Contest
Do you know any bloggers out there that deserve recognition? Well, from now until February 28th you can nominate your favoite bloggers (search bloggers included) for the Bloggers Appreciation Contest presented by CellPhones.org and featuring a super cool grand prize. After the nomination period, the contest will have a voting period that runs through [...]

12 ‘DoFollow’ Video Sharing Sites to Distribute Videos and Build Links
Video is a highly effective way to promote your website or product. It is more viral than text content as it is shared and distributed more willingly and readily. Naturally, a good viral video piece will promote itself but you can always help it by distributing it throughout popular video hosting and sharing sites. It is [...]

10 Reasons to Attend Portland’s SearchFest, If You Can’t Make IM Spring Break
It sounds like IM Spring Break will be a great show and if it weren’t so far away from where I’d live, I would be there.  However, I’m definitely going to be at SEMpdx’s SearchFest 2009 which will happen March 10th in Portland Oregon (More Information, Agenda).  I wanted to share 10 reasons why you [...]

Oscars Predictions for 2009 Winners Online
The Oscars are going to start at 8:30 EST tonight, and the world is waiting to see whether Slumdog Millionaire, a film which almost did not make it to cinematic release, will fulfill its destiny and capture the Academy Awards like it already has the hearts of the world. I just wrote a little about [...]

Slumdog Millionaire to Win Best Picture Oscar Says Yahoo
Slumdog Millionaire has been picked to win Best Picture and Brad Pitt may swoop in to steal the Best Actor Oscar from Mickey Rourke according to Yahoo’s Oscar Predictions. Yahoo has released its Oscars page, with coverage of the 81st annual Academy Awards, which features news, photos, video highlights and Yahoo’s Oscar predictions as voted by [...]

Neil Patel to Keynote SEO Day at IM Spring Break
Looking for another reason to attend IM Spring Break? Neil Patel will be keynoting SEO day at IM Spring Break with a discussion on new age analytics which bridge the connection between social media and SEO. Neil has implemented SEO & social media tactics on 30 of the top 100 blogs of the Technorati 100 including [...]

A SERP in King Arthur’s Court
Who wants to be King of the Mountain? When you want to work your way up the Search Engine Results Pages (SERPs), it’s much like the game you probably played as a kid. You can’t attack the king directly, you have to battle past all the other people trying for the throne as well. After a [...]

When Pay Per Click Is NOT Right For You
One of my main job functions is recommending online marketing strategy for specific client situations. Over the last five years, I’ve looked at a lot of different client situations in a variety of verticals. Often, we provide a comprehensive proposal and suggest the whole package: PPC, SEO, Call Tracking, Social Media, Email Marketing, and Omniture [...]

Obama White House Announces Internet Team
The Obama administration has revolutionized the way the White House, and political campaigns for that manner, use the Internet and social media as an open communications device between the Executive branch and the citizens of the United States. The White House has already launched its Weekly Video Address with President Obama and Recovery.gov, which will [...]

Google GMail Experiences Major Worldwide Outage
Sometimes rapid growth, which Google GMail has been experiencing over the past year, has its setbacks and last night was no exception. A major Google Mail outage has been reported by numerous bloggers, myself included, as GMail seemed to have been down from about 1 am EST to 7:30 am EST (it is now working [...]

Track SERPs, Blogs, Social Media and More with Trackle
Trackle is a new free promising tool that allows you to track almost anything on the web. It has sleek interface and many features but I (quite naturally) decided to look specifically into its search and social media implications: Track(le) Google SERPs and Reputation: Track Google SERPs: choose at most three words to track Google for: Track reputation: Track(le) [...]

Yahoo to Beef Up Online Ad Targeting
WSJ is reporting that Yahoo is set to unveil a new online ad targeting program that aims to help online marketers get better gains from their ad campaigns.   Yahoo’s senior vice president of U.S. revenue and market development, Joanne Bradford and Michael Walrath, a senior vice president at Yahoo are set to announce the new [...]

The Long Tail of Page One Rankings
When I’m meeting with clients or prospective clients, I’m often asked how important it is to rank on page 1 of the search engines. It definitely is, and more on that topic in a minute. Then it’s typically not long before I’m asked how many keywords clients should rank for. [...]

5 Days Left to Attend IM Spring Break for only $500
IM Spring Break, the 3 day SEO, search marketing and affiliate marketing event, will be held from April 2nd thru April 4th. The conference and lineup will be chocked full of amazing speakers, panels and networking sessions which will prove to be an incredible return on investment for only $500. Due to the current economic situation, [...]

Google Issues $2 Apps Credit After GMail Outage
Google is apologizing for the major 12 to 15 hour GMail outage which occured Monday night with a 15 day credit for businesses or organizations which pay for Google Apps services. At $50 annually per user, that 15 day credit is worth about $2 per Google Apps user for these companies. Sure, perhaps a mall drop [...]

Is Google Getting Too Pushy with Search Suggestions and Modifications?
A great WebmasterWorld thread discusses the Google search suggestion evolution. The fact is, Google considers itself to know much better what the surfer wants. Even advanced search operators no more help to find results Google considers to be incorrect. The discussion evolves around Google splitting the words apart even when the user does want to search [...]

Create a Social Media Release with PitchEngine
PitchEngine is a great free service that allows to create a social media release for your business news. The site is easy to use and offers quite a few great features you will love. Basically, with it you can create a page on your company news fully customized for distributing it around your social media networks. [...]

The Future of Search for Microsoft Live Search
At the TechFest 2009 happening in Microsoft’s Redmond office, Microsoft researchers will be showing off their latest projects and some of which pertains to some new search technologies being developed at Microsoft Labs worldwide.  These include ideas relating to opinion index, entitycube, color-structured image search and a social GPS-driven location-based social networking.Opinion Search aims to [...]

Google Toolbar 6 Rolls Out QSB and New Tab Page Feature
Google has rolled out two new features of its Google Toolbar for the IE browser. These include the Quick Search Box and New Tab Page. The Quick Search Box extend the toolbar’s search functionality by putting a quick access search box on your Windows taskbar.  After installing Google Toolbar on your IE, the Google logo [...]

Get Natural ‘DoFollow’ Links from Delicious
Jon Henshaw of Raven SEO Tools has put together some tips on getting the most out of your Delicious.com (formerly known as Del.icio.us) bookmarked links, as Delicious tends to lift the NoFollow attribute after a link has been bookmarked by other Delicious users. Hey, that’s easy. And natural, good move Delicious because sites which attract natural [...]

What is Twoogling?
Today I invented a new word, Twoogling. Google + Twitter = Twoogling But what exactly is Twoogling? The term came to mind when looking into Google opening their Twitter account at Twitter.com/google so I named the post Google Enters the Twitter Game : Google + Twitter = Twoogling? Little did I expect that with some help from my Twitter [...]

Google AdWords Now On Google News
If you’re from the U.S. and you use Google News stream to get your daily news fix. More particularly if you’re using Google News’ search engine, you’ve probably noticed that the Google News search results  now display text ads side-by-side with the search results. This is of course part of Google’s experiment on exploring possible [...]

Google Enters the Twitter Game : Google + Twitter = Twoogling?
Google is now on Twitter. As insane as it may seem, it has taken Google years to start using their Google account, which is located at Twitter.com/Google Google + Twitter = Twoogling? Their first post, a Twoogle if you will, was a binary message (way to geek it up Google) : “I’m 01100110 01100101 01100101 01101100 01101001 01101110 [...]

LinkSensor Does Your Page Semantic Analysis
LinkSensor is the newly launched service by Dmitri Soubbotin (the creator od SenseBot reviewed on SEJ in the past). Basically, the tool is meant to make your content more “scannable” by analyzing your page and highlighting the major points. LinkSensor semantically analyzes your posts or articles on-the-fly and highlights key concepts in the text. The benefit for [...]

Google India SearchMasters Conference
Tomorrow in Bangladore, India, Google is holding its Google SearchMasters Conference 2009 which is an opportunity for hte Indian webmaster community to interact with Google staff and learn about its publisher tools. The Google SearchMasters 2009 lineup is quite impressive, with local Google India team members and top Google spokespeople and engineers, like Adam Lasnik. Vivaik [...]

Can You Make Money with AdSense for Domains?
Google AdSense for Domains lets domain name owners set up AdSense links on a parked domain which if it receives traffic, will serve relevant ads to the domain name (or popular categories). I have not tried AdSense for Domains myself, but after digging through some forum threads on the AdSense Outage the other day, I ran [...]

Google AdSense Outage Confirmed by Google
Only a couple days after the great Google GMail Outage of 2009 (and hopefully the last), Google has confirmed that AdSense, their contextual ad network, also suffered from an outage on Wednesday. According to the Wall Street Journal, a Google spokesperson confirmed that AdSense was indeed down for about 90 minutes, but did not affect [...]

Check Your Site Backlinks with LinkVooDoo
SEJ good friend Ryan Clark of Linkbuildr shared his new free SEO tool with me and quite naturally I decided to share it with our readers. The tool is LinkVooDoo - a backlink checker and website evaluator. The link diagnostics part is what I am going to focus on first as quality link-checkers are few and [...]

The Yahoo Management Shake Up Starts
Here you go, the much anticipated  management re-structure which Yahoo’s new CEO Carol Bartz was rumored to implement. Posting on Yodel Anecdotal, Ms. Bartz has this to say: So today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means [...]

If You Like SEJ, You’ll Love DailySEOTip.com
As a reminder to SEJ readers, Annie and I have spun off a sister site, Daily SEO Tip, a blog featuring one SEO tip per day. Daily SEO Tip is a little more casual than SEJ, with enhanced reader commenting, DoFollow comment linking and more social interaction. Please support the DailySEOTip.com community by doing these four things [...]

Facebook Pages to Redesign : Good for the Advertiser?
Facebook Pages are a free way for companies, organizations and fan groups to set up a page within Facebook to share information and connect with others who enjoy or follow the same brands, blogs or politicians. Here at Search Engine Journal, we’ve covered the importance of developing a Facebook Page and compared Facebook Pages to [...]

TripAdvisor Adds Travel Search Engine
TripAdvisor, the long time user generated media travel community with true to life hotel and destination reviews, photos and information, has added a new flight search engine which includes a dynamic fee estimator. The meta-search style service also features direct booking via Expedia, Travelocity and Hotwire and most US carriers. This is the first time Expedia [...]

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