Search Engine Optimization Firm

SEO News for February 2005 from searchenginejournal.com

MSN Search Officially Switches To Its Own Technology

Meet the Local Search Engines

Yahoo Offers New Y!Q Contextual Search Tool

Search Engine Forums Spotlight

Lobbying for Your Search Marketing Budget

Report: Most Search Marketers are Unsophisticated

Surveying the Search Landscape

Web Standards vs. Search Friendly Sites: Can You Have Both?

WeblogsInc Earns Over $180,000 A Year From Google AdSense
WeblogsInc Earns Over $180,000 A Year From Google AdSenseNews from the Google Analyst Day that Jason Calacanis’ Weblogsinc is bringing in over $600 USD per day in Adsense revenue and made $45,000 USD in its first 4 months with the program, which would put its yearly take from Adsense revenue ...

Yahoo Releases New Toolbar for Firefox
Yahoo Releases New Toolbar for FirefoxYahoo has released their first Yahoo Toolbar for Firefox which is currently a Beta version. Firefox has reached over 25 million downloads worldwide and its about time Yahoo acknowledge the browser which is a direct competitor of Microsoft (who just put out the new MSN ...

Ask Jeeves Possibly Paid Between $30 and $50 Million for Bloglines
Ask Jeeves Possibly Paid Between $30 and $50 Million for BloglinesIn a sure sign of a maturing, profitable marketplace, Jupiter Research’s Gary Stein has speculated that the sale price of RSS reader site Bloglines to Ask Jeeves was between $35 and $50 million. This compared to Google’s purchase of Pyra ...

MSNBC.com Launches Blog This Function for MSN Spaces
MSNBC.com Launches Blog This Function for MSN SpacesMSNBC.com, the joint owned Microsoft and NBC media site, has launched Blog This, a new communication tool designed to help MSN Spaces bloggers share information and ideas with friends and the public. Blog This allows MSN Spaces bloggers to quickly and efficiently post ...

TrustRank Algorithm
TrustRank AlgorithmA buddy of mine pointed me to a white paper by Zoltan Gyongyi, Hector Garcia-Molina, & Jan Pederson about a concept called TrustRank(PDF). Human editors help search engines combat search engine spam, but reviewing all content is impractical. TrustRank places a core vote of trust on a seed set ...

Blogger Mark Jen Fired from Google
Blogger Mark Jen Fired from GoogleA couple weeks ago we reported on how Google disabled an employees blog, because of his blog, ninetyninezeros, was just too revealing. So the story continued, cleaned up the blog, got some publicity and we went on with our lives. Now there are reports over ...

Microsoft AntiSpyware and Bank Accounts Targeted By New Trojan
Microsoft AntiSpyware and Bank Accounts Targeted By New TrojanMicrosoft is again the target of an Internet Trojan (or virus), this time the Trojan`s goal is to disable Microsoft`s AntiSpyware beta product. The Troj/BankAsh-A Trojan was discovered yesterday and is reportedly designed to steal passwords and online banking details. The Trojan ...

Google Maps
Google MapsI must quote Jeremy, "Goodbye Mapquest", and hello Google Maps. I am messing around with it, this is really extremely easy to use, and its so damn geeky! I did a search on my company, "rustybrick, suffern, ny", and it brought up related matches and the exact match as ...

About.com Content Portal Is For Sale
About.com Content Portal Is For SaleThe venerable About.Com is on the auction block. Founded in 1996 as the Mining Company, About is one of the oldest well-known Internet properties. In October 2000, About was purchased by Primemedia for $690Million worth of stocks. Today, the final bids are being accepted from ...

Bloglines Confirms Ask Jeeves Takeover
Bloglines Confirms Ask Jeeves TakeoverBloglines CEO Mark Fletcher has confirmed the takeover of the RSS service by Ask Jeeves today with a full post to the site, including an extensive FAQ. After some concerns being raised as to possible changes to the service, Fletcher confirms that Bloglines will operate as ...

Wikipedia receives Google's offer for assistance
Wikipedia receives Google's offer for assistance. Anyone who has tried finding information on the net would have landed on the incredible Wikipedia sooner than later. The open source free for all encyclopedia has massive user base and an excellent fan support. People like to contribute content to it as much as ...

Linking Out Is Seeing The Light For Blogs
Linking Out Is Seeing The Light For BlogsFew topics in search engine optimization, cause as many heated disputes, as the concept of linking out to other sites. Whenever the subject of linking to other blogs and traditional sites arises, in conversation or on and internet message forum, the sides in ...

John Glick (Yahoo) Joins Become.com
John Glick (Yahoo) Joins Become.comEarlier today, we discussed that Become.com went Beta. Well, again, Jason Dowdell, provides the inside scoop with an entry he named Become`s Got Talent. In that entry he writes that John Glick from Yahoo! has left Yahoo! to join Become.com. This is a big wow factor!Also ...

Content Targeted Text Advertising is the Fastest Growing Online Media
Content Targeted Text Advertising is the Fastest Growing Online MediaContent-targeted sponsored links such as Google AdSense, Kanoodle BrightAds, Marketplace, Quigo, and Overture Content Match will become the fastest growing interactive marketing tool over the next 12 months, according to the first-ever Kanoodle Content Targeting Survey. An additional 20% of ...

Ask Jeeves To Bring Open Source to Search
Ask Jeeves To Bring Open Source to SearchThere are some open source search engine initiatives taking place right now, one such example is Nutch. But what if, what if, Ask Jeeves, one of the "big four" took its engine and brought it to the open source community. I believe that ...

FeedDemon RSS Aggregator Updated by Bradbury
FeedDemon RSS Aggregator Updated by BradburyGrowing popularity of the RSS Feeds on the web has led to a stage where RSS Aggregators have become as much a necessity as a word processor or an email client. We already have a range of feed readers available from web based to offline ...

Fake Blogs: Is it a Big Deal?
Fake Blogs: Is it a Big Deal?Fake Blogs and Blog Anchor Text: While the author of asbestos.stinkmachine.com is not interested in the subject, he is acquiring some good linkage data as the blog community states how fascinated they are with him making money from AdSense.In Google`s investor day a slide ...

MSN Search Shows Different Number of Results
MSN Search Shows Different Number of ResultsFor some reason, MSN Search, when prompted to do search can return 8, 9, or 10 results on the first results page. What I mean is that it is sporadic, based on keyword search. Do a search on one keyword phrase and you might ...

Internet Explorer 7 - The Empire Strikes Back
Internet Explorer 7 - The Empire Strikes BackIt was very much wanted but no one expected it to appear like this. Looks like a direct result of the Firefox effect on the Microsoft’s strategy as the software giant woke up and noticed that people have started moving on to a ...

Ask Jeeves Meets with Mozilla Firefox
Ask Jeeves Meets with Mozilla FirefoxGoogle is not the only search company which is cuddling up to Mozilla`s Firefox (albeit the only one which is outright hiring its developers), Ask Jeeves has put its foot into the Firefox door by offering to work with firefox to develop ways to for ...

Annodex Video Search Plugin for FireFox
Annodex Video Search Plugin for FireFoxVideo Search has been pioneered by SingingFish, Yahoo, and Blinkx, but is now taken to a moe functional level with CSIRO`s development of the Annodex Video Search - an interactive plugin for browsing through webs of video. The Annodex plugin for Mozilla Firefox gives users ...

New York Times acquires About.Com
New York Times acquires About.ComThe Times Company, owner of the New York Times has purchased About.com from Primedia for $410 million in cash. About.com employs approximately 500 experts or guides who create content on thousands of topics ranging from the arts to zoology, attracting 22-million visitors per month."The global reach ...

Google AdSense Makes Sense on Blogs
Google AdSense Makes Sense on BlogsGoogle AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use ...

Home Page URL 2X in Yahoo = Yahoo Penalty?
Home Page URL 2X in Yahoo = Yahoo Penalty?A thread over at WebmasterWorld named Home page indexed twice discusses how two members noticed that their home page URLs are listed twice in Yahoo! Search results. Same URL, same content, two listings.Seems strange. WMW moderator, agerhart, says one word, "Penalty."Senior Member, ...

Google Search for Heineken Not Safe For Work
Google Search for Heineken Not Safe For WorkGoogle A Bit Drunk on Heineken? I find this a little bit embarrassing for Google. SearchViews reported two days ago, last Friday, that a search in Google on the keyword Heineken brings back Google Image results at the top of the main Web ...

Yahoo Talks Buying Stake of IndiaTimes
Yahoo Talks Buying Stake of IndiaTimesThe Financial Times reports that Yahoo is interested in buying a substancial stake of the IndiaTimes, the largest Indian web portal. Yahoo is reported to be partnering with Bennett Coleman, the publisher of The Times of India newspaper and other titles.Bennet Coleman is apparently ...

Picsearch Working with MSN Search to Power Image Search
Picsearch Working with MSN Search to Power Image SearchPicsearch announced today that it has entered into an agreement to supply the new MSN Search service with image search services. This means that MSN consumers may search for electronic images on the Internet using technology made available by Picsearch. Nils Andersson, ...

Determining the Value of Links from Link Renting
Determining the Value of Links from Link Renting What is Link Renting? Link renting is a means to 'rent' the popularity and traffic flow of another site - you pay a monthly fee in return for a text link pointing to your site. In doing so, you can directly and indirectly ...

Search Engine Journal Wins Pandia Blog Award
Well loyal readers, as the Search Engine Strategies conference looms right around the corner and I`m all geared up with my press pass, laptop, camera and notebook for making my rounds and surprise visits to different seminars, workshops, booths, bars, and search engine reps, Pandia emailed me today to let ...

Keep Your Web Site Content Relevant
Keep Your Web Site Content RelevantVisitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme ...

Search Engine Blogs - The Great List of Search News Bloggers
Search Engine Blogs - The Great List of Search News BloggersOne aspect of keeping up an updated Search Engine News site is the constant monitoring of RSS feeds, news stories, group emails, and, of course, blogs. Tonight I was skimming over Aaron Wall`s (a frequent contributor to Search Engine Journal) ...

WorkZoo Job Search Engine Indexing Over 40,000 Jobs
WorkZoo Job Search Engine Indexing Over 40,000 JobsWorkZoo.com today launched a job search engine that combines over 40,000 new jobs daily from a wide range of employment web sites across the USA. The new search engine provides users with a personalized job map showing where the jobs are in the ...

Ask Jeeves to Cannibalize Teoma
Ask Jeeves to Cannibalize TeomaI have had the privilege to be in communication with Jim Lanzone at Ask Jeeves on a fairly regular basis. In some of our email exchanges, he discussed how Teoma is Ask Jeeves. I couldn`t find the right word for it, so I used "cannibalize". Cannibalize ...

Flickr Acquired by Yahoo?
Flickr Acquired by Yahoo?Yahoo may be interested or may have already closed its acquisition of Ludicorp, the parent company behind the photo blogging / photo sharing / photo uploading service Flickr. Apparently this is not the first time that Flickr has received an offer from Yahoo, and reportedly Google had ...

Google Movies
Google MoviesGoogle announced today at the Google Blog new shortcut to find movies within the Google index. All you need to do is prefix the movie name with "movie:" and it will bring back results and reviews. Google gives one example of a popular phrase used in the Matrix; so ...

Ask Jeeves?Jim Lanzone?s Love Of Bloglines Led to Purchase
Ask Jeeves` Jim Lanzone`s Love Of Bloglines Led to PurchaseSenior Vice President of Ask Jeeves, Jim Lanzone, is a 20-times-a-day visitor of Bloglines who checks Bloglines for updates on news, blogs, and his fantasy football team, according to a report in San Francisco Business Times.The report quotes Lanzone has saying: ...

Search Engine Strategies New York Interviews and Meeting Times
Search Engine Strategies New York Interviews and Meeting TimesMy cellular phone has been ringing off the hook over the past couple of days with public relations reps from multiple search engine optimization and marketing companies who will be either presenting or set up in a booth at the Search Engine ...

Why Small Paid Search Engines Are Usually Not The Answer
Why Small Paid Search Engines Are Usually Not The AnswerI think I see a similar thread about once a month or so. What small engine provides underpriced traffic?Many people tend to be stuck on a product or service or marketing angle. We tend to view these as good and then ...

Apple Puts New iPod Photos On the Market
Apple Puts New iPod Photos On the MarketApple today updated its iPod photo collection by introducing a new slim 30GB model, which holds up to 7,500 songs, for $349 and a new 60GB model, which can store up to 15,000 songs, for $449. Both models hold up to 25,000 digital ...

Passing Search Query Phrase into Document Landing Page
Passing Search Query Phrase into Document Landing PageI am sure you have seen this, where you come from a Google search and land on a page and you notice the the keywords you searched on are highlighted within the context of that page you land on. If you haven`t try ...

WebmasterWorld Conference - New Orleans June 21-24 Announced
WebmasterWorld Conference - New Orleans June 21-24 AnnouncedAnnounced just yesterday, Brett Tabke, owner of WebmasterWorld, a forum that gets lots of coverage over here, will be holding its next conference in New Orleans on that dates of June 21-24. I made a new category for this conference, I think I ...

iPods - They?re everywhere!
iPods - They`re everywhere!I know, I know. You`ve been been concerned Apple isn`t as committed to the iPod as it was - say a week ago. With daily output of media articles concerning the iPod slowing down to about a 5000 per day crawl - Apple is vying for attention ...

Search Engine Strategies New York
Search Engine Strategies New YorkLeaving for New York tomorrow for the Search Engine Strategies conference. I`m planning on hitting most of the blogs, news search, rss, and search engine marketing seminars.This year, Jerry Yang - the man responsible for Yahoo, and Danny Sullivan - the man responsible for SES and ...

Google Movie Search For Movie Goers
Google Movie Search For Movie GoersAfter recently releasing video search, which let users search for their favorite television shows, Google now has a new service for fans of movies. Google launched their Movie Showtime Search on Wednesday on their search engine. In addition, the search results are also available through ...

Search Multiple Search Engines With TurboScout
Search Multiple Search Engines With TurboScoutIf you`re looking for a way to compare search results from multiple search engines for web, blogs, images, audio, and video search - give TurboScout a try. TurboScout is a new search tool that helps Internet users to access and compare original results from over ...

Firefox and Opera Update Browsers
Firefox and Opera Update BrowsersMozilla has reacted to a browser feature that leaves customers open to URL spoofing and other scams with the release of Mozilla Firefox 1.01. The spoof exploited flaws in how the Firefox browser interprets the Unicode a character set, which can be used to create "homogenic" ...

How Search Engines Impact Online Sales
How Search Engines Impact Online SalesI really had to sit down and mull the facts released in a joint study by comScore Networks and DoubleClick. The ‘Understanding Online Buyer Search Actvity’ report studied 1.5 million internet users purchase decisions as related to 30 different web sites. It followed users over ...

Mozilla Firefox 1.0.1 Released - Addresses Security Concerns
Mozilla Firefox 1.0.1 Released - Addresses Security ConcernsThe Mozilla Foundation yesterday released an update to its award-winning Firefox 1.0 browser. The Firefox security update is available for the 27 million users who have already downloaded the free browser. "Regular security updates are essential for maintaining a safe browsing experience for ...

Applying the Lessons of Search to Other Direct Marketing Initiatives
Applying the Lessons of Search to Other Direct Marketing InitiativesThe main session at 11:00, The Search Landscape - moderated by Danny Sullivan, was unfortunately full and was limited to "sitting on your knees between aisles room only", since all of the standing room was already taken. So, I gave up ...

Kanoodle Goes Into RSS Feed Advertising, Starts With Moreover
Kanoodle Goes Into RSS Feed Advertising, Starts With MoreoverKanoodle announced today that it is offering the first self-service integrated RSS feed delivery and monetization service, BrightAds RSS. The service is part of the Kanoodle BrightAds automated network for publishers. Moreover Technologies, the premier provider of aggregated online current ...

Competitive Research via Search Engine Tools
Competitive Research via Search Engine ToolsGreetings from Search Engine Strategies in New York City. Monday`s Advanced SES Track kicked off with Competitive Research and Search Engines. This panel was moderated by Detlev Johnson of Position Technologies, Gavin Appel of Hitwise, Cam Balzer of Performics Inc., Allan Dick, General Manager of ...

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