Search Engine Optimization Firm

Alphabetical Index

Page Popularity
A measure of the number and quality of links to a particular page (inbound links). Many search engines (and most noticeably Infoseek) are increasingly using this number as part of the positioning process. The number and quality of inbound links is becoming as important as the optimisation of page content. A free service to measure page popularity can be found at http://www.linkpopularity.com.

Page View
Used in site statistics as a measure of pages viewed rather than server hits. Many server hits may be made to access a single page, causing many separate log file entries. Analysis software can determine that these server hits were generated when a visitor viewed a single page, and group them together to provide this more useful method of counting visitors. See also Hit and Unique Visitor.

Placement
See Positioning.

Politeness Window
In order not to overburden any particular server, most search engine spiders limit their access to each server. If your page is hosted on the same server as thousands of other pages, the spider may never get the time to reach (and index) your page. This can be a powerful argument for having your own server.

Portal
See Gateway page. Can also mean Portal Site.

Portal Page
See Gateway page.

Portal Site
A generic term for any site which provides an entry point to the internet for a significant number of users. Examples are search engines, directories, built-in default browser or service provider homepages, sites hardwired to browser buttons, sites offering free homepages, e-mail or personalised news and any popular (or heavily advertised) sites that significant numbers of people may bookmark or set as default pages.

Positioning
The process of ordering web sites or web pages by a search engine or a directory so that the most relevant sites appear first in the search results for a particular query. Software such as PositionAgent, Rank This and Webposition can be used to determine how a URL is positioned for a particular search engine when using a particular search phrase. The GoHip Search site allows you to see positioning information from many of the big search engines, displayed all on one page.

Positioning Technique
A method of modifying a web page so that search engines (or a particular search engine) treat the page as more relevant to a particular query (or a set of queries).

PPC
Price Per Click, interchangeable with CPC, advertising where you only pay when your advertisement is clicked.

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