Search Engine Optimization Firm

Alphabetical Index

Link Popularity
See page popularity.

Log File
A file maintained on a server in which details of all file accesses are stored. Analysing log files can be a powerful way to find out about a web site's visitors, where they come from and which queries are used to access a site.Various software packages are available to analyse log files, and some are listed below. Sane Solutions provide NetTracker, which is good at analysing queries from log files. A free program called WebLog is available at http://www.awsd.com. See also the reviews at http://www.bellacoola.com/html/sample_reports.htm.

LookSmart
A medium-sized directory. The URL is http://www.looksmart.com.

Lycos
One of the largest search engines, Lycos appears to be moving towards becoming a directory and is using the Open Directory for some search results. It can be slow to index new sites. The lycos spider ignores meta tags in pages. Lycos can be found at http://www.lycos.com.

Local PPC
Pay Per Click advertising that targets local customers by using geographical qualifiers or by IP targeting.

Local Search
Conducting searches that contain geographic qualifiers to produce relevant local results.

Local SEO
Optimizing websites to rank for keyword phrases that include geographic qualifiers.

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