SEO glossary definition of SEO term Image Map

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Hidden Text
Text on a web page which is visible to search engine spiders but not visible to human visitors. This is sometimes because the text has been set the same colour as the background, because multiple TITLE tags have been used or because the text is an HTML comment. Hidden text is often used for spamdexing. Many search engines can now detect the use of hidden text, and often remove offending pages from their database or lower such pages' positioning. Text can also be hidden using agent name delivery or IP delivery either to present different text to different search engine spiders or to hide the real HTML source from competitors. The Stealth META Tag CGI Script probably uses this technique and is available at http://www.OutRank.com/stealth.shtml. Another software product which hides HTML source is called Psyral Phobia and is available at http://www.merlesworld.com/software.htm.

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Image Map
A set of hyperlinks attached to areas of an image. This may be defined within a web page, or as an external file. If the image map is defined as an external file, search engines may have problems indexing your other pages, unless you duplicate the links as conventional text hyperlinks. If the image map is included within the web page, the search engines should have no problem following the links, although it's good practice to provide text links too, to aid the visually impaired and those accessing the web with graphics switched off or using text only browsers.

Inbound Link
A hypertext link to a particular page from elsewhere, bringing traffic to that page. Inbound links are counted to produce a measure of the page popularity. Searches for the inbound links to a page can be made on Altavista, Infoseek and Hotbot.

Index
See Directory. Also refers to the database of web pages maintained by a search engine or directory.

Infind
A meta search engine. Found at http://www.infind.com.

Infoseek
One of the largest search engines. New sites are normally added very quickly, within one or two business days. The URL is http://www.infoseek.com. Infoseek is one of the few search engines to treat singular and plural forms as the same word. Very sensitive to page popularity in its positioning algorithm.

Inktomi
The database used by some of the largest search engines, including Hotbot. Inktomi is also used by Yahoo when no matches are found in Yahoo's own database.

IP Delivery
Similar to agent name delivery, this technique presents different content depending on the IP address of the client. It is very difficult to view pages hidden using this technique, because the real page is only visible if your IP address is the same as (for example) a search engine's spider.

IP Address
Whenever you connect to the internet, you are assigned a 4 number Internet Protocol Address (IP Address). Your IP address is how data is transferred to and from your computer.

IYP
Internet Yellow Pages, an online version of traditional print yellow pages.

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