Search Engine Optimization Firm

Alphabetical Index

Fake Copy Listings
Sometimes a malicious company will steal a web page or the entire contents of a web site, re-publish at a different URL and register with one or more search engines. This can cause a loss of traffic from the original site if the search engines position the copy higher in the listings. If you find that someone has stolen your site in this way, write to the company concerned and ask them to remove the stolen content. Also contact the hosting service used by the company, any company that benefits from the theft and any search engine(s) concerned. If the thieves refuse to remove the material or ignore you, obtain legal advice. It is also well worth having printed evidence to support your claim that your copy of the material was there first, and that you have the copyright! See also Mirror Sites.

False Drop
A web page retrieved from a search engine or directory which is not relevant to the query used. This could be for one of the following reasons: The web page contained the keywords entered, but used in the wrong context, with a different meaning or with a different inter-relationship to that expected. The web page is an attempt at spamdexing. The search engine has a fault in its database or a bug in its query program.

Flash Page
See Splash Page.

Font and Background Spoofs
Various techniques used to place invisible text in a web page, to improve positioning without affecting the appearance of the page. These are mostly based on setting the font and background colours to the same value (e.g. white). Most search engines now detect these tricks.

Frames
An HTML technique for combining two or more separate HTML documents within a single web browser screen. Compound interacting documents can be created to make a more effective web page presented in multiple windows or sub-windows. A framed web site often causes great problems for search engines, and may not be indexed correctly. Search engines will often index only the part of a framed site within the NOFRAMES section, so make sure that the NOFRAMES section includes relevant text which can be indexed by the spiders. If your site uses frames, consider providing a gateway page or adding navigational links within the framed pages. Submit the main page - the one containing the FRAMESET tag to the search engines. If you use a gateway page, submit this separately.

The SEO Glossary did answer your question? Could not find the definition of a Search Engine Optimization related term in the SEO Glossary? Send us your request at info@seolid.com.